About the role
Product Marketing Manager – Liabilities
- Own product marketing, positioning and GTM for YES BANK’s liabilities portfolio across Savings Accounts, FD/RD and segment-led propositions.
- Translate business objectives and customer insights into differentiated propositions, product narratives and integrated GTM strategies.
- Lead cross-functional launches with Product, Business, Sales, Digital, Brand and Analytics, driving execution across 10+ customer touchpoints.
- Develop and execute 360° product marketing campaigns across digital, CRM, branch, RM, ATL and BTL channels.
- Drive the complete product marketing lifecycle — insight → proposition → positioning → launch → adoption → measurement.
- Partner with business and product teams to identify growth opportunities, improve customer engagement and accelerate product adoption.
- Lead agency partnerships and end-to-end campaign delivery, including strategy, creative, communication and performance measurement.
Ensure all product communication is aligned with brand, regulatory and compliance requirements.