About the role
Position Type: Full-Time, Remote
Working Hours: EST Time Zone
Location: Remote — Pakistan, LATAM, South Africa, Philippines Preferred
You’ll take ownership of:
- B2B audience targeting
- Campaign optimization
- Lead generation and lead quality
- Performance reporting
- A/B testing
- Client communication
- Budget and ROAS management
- Develop targeting strategies based on:
- Ideal Customer Profiles (ICPs)
- Buyer personas
- Job titles and seniority
- Industries and company characteristics
- Funnel stages
- Conduct market and competitor research to strengthen campaign positioning
- Test different campaign formats, creatives, messaging, and ad variations
- Structure campaigns for efficient B2B lead generation and scalable performance
- Ensure campaigns align with client objectives, budgets, and KPIs
- Monitor campaign performance across active accounts
- Track and analyze:
- Cost per Lead (CPL)
- Click-Through Rate (CTR)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Lead volume
- Lead quality
- Engagement
- Optimize:
- Bids
- Budgets
- Audiences
- Targeting
- Placements
- Creatives
- Campaign structure
- Run structured A/B tests to improve performance
- Identify underperforming campaigns and take corrective action
- Find opportunities to scale successful campaigns
- Research target markets, industries, companies, and decision-makers
- Identify new audience segments and expansion opportunities
- Analyze audience performance and refine targeting based on campaign data
- Continuously improve lead quality through smarter segmentation and testing
- Prepare weekly and monthly client performance reports
- Maintain clear campaign dashboards and documentation
- Translate advertising data into actionable recommendations
- Report on:
- Lead generation
- Lead quality
- CPL
- Conversion performance
- Pipeline contribution
- Campaign ROI
- Clearly explain what is working, what needs improvement, and what should be tested next
- Communicate directly with clients regarding:
- Campaign goals
- Budgets
- Performance
- KPIs
- Optimization strategies
- Present campaign results and recommendations professionally
- Proactively communicate performance concerns and opportunities
- Maintain accountability across multiple client accounts
- Build strong client relationships through responsiveness, transparency, and consistent execution
- Work with creative, copywriting, and strategy teams to improve campaign performance
- Provide data-backed recommendations for:
- Ad creative
- Messaging
- Offers
- Landing pages
- Ensure campaign strategy remains aligned with broader client marketing objectives
- Research new:
- Targeting strategies
- Campaign formats
- Optimization methods
- B2B advertising trends
- Continuously improve internal campaign workflows and reporting processes
- Test new approaches to improve efficiency, lead quality, and overall performance
- Experience managing multiple advertising accounts or client portfolios
- Strong understanding of B2B lead generation
- Experience optimizing campaigns based on:
- CPL
- CTR
- Conversion rates
- ROAS
- Lead quality
- Strong analytical skills with the ability to translate campaign data into actionable decisions
- Experience with audience targeting, campaign testing, and budget optimization
- Excellent written and verbal English communication skills
- Strong organizational and time-management abilities
- Ability to independently manage multiple campaigns and priorities
- Availability to work during EST hours
- Agency or multi-client advertising experience
- Client-facing account management experience
- Experience advertising for:
- B2B companies
- SaaS businesses
- Professional services organizations
- Familiarity with Google Ads or Meta Ads
- Experience working with lead-generation funnels and conversion tracking
- Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred but not required
- You make optimization decisions based on data rather than assumptions
- You can manage 10–15 accounts without losing attention to detail
- You understand the difference between generating leads and generating qualified B2B leads
- You’re comfortable communicating performance results directly to clients
- You proactively identify problems and optimization opportunities
- You’re highly organized and disciplined with campaign management
- You take ownership of both campaign outcomes and client satisfaction
You may start your day by reviewing performance across your client portfolio, identifying campaigns with changes in CPL, CTR, conversions, or lead quality.
Throughout the day, you’ll adjust budgets and bids, refine audience targeting, launch new creative tests, conduct competitor research, and analyze campaign performance.
You’ll also prepare reports, communicate recommendations to clients, and collaborate with creative and strategy teams on new campaigns and optimization opportunities.
Key Metrics for Success- Lead generation volume
- Lead quality
- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion rate
- Click-Through Rate (CTR)
- Campaign performance improvement over time
- Successful A/B testing and optimization
- Client satisfaction and retention
- Timely and accurate reporting
- Consistent campaign execution across the client portfolio
- Strong exposure to B2B performance marketing
- Opportunity to manage 10–15 active client accounts
- High ownership over strategy, execution, optimization, and reporting
- Direct client communication and measurable impact
- Fully remote environment
- Opportunity to grow into:
- Senior Paid Media Specialist
- Performance Marketing Manager
- Paid Media Lead
- B2B Growth Marketing
- Initial Screening Call
- Technical Interview
- Practical Campaign Scenario / Optimization Task
- Final Interview with Leadership or Client
- Offer & Onboarding
As part of our application process, qualified candidates will be invited to complete a one-way video interview through Spark Hire.
Please complete your Spark Hire interview promptly after receiving the invitation. Candidates who do not complete the video interview may not move forward in the hiring process.