About the role
We are seeking a highly strategic and data-driven to scale our brand’s presence, generate high-quality
organic
content positioning and to drive measurable growth.
RequirementsCore Responsibilities
? Paid Campaign Management
- Allocate and manage ad budgets efficiently to maximize Return on Ad Spend (ROAS).
- Conduct strict A/B testing on ad creatives, copy, landing pages, and audience segments.
✍️ Organic Strategy & Content Creation
- Write compelling B2B copy, text posts, image carousels, and video outlines.
- Ghostwrite thought-leadership content for executive team profiles to expand organic reach.
- Foster community engagement by actively monitoring and replying to comments and direct messages.
? Analytics & Reporting
- Track critical performance indicators (KPIs) including CTR, CPC, CPL, and conversion rates.
- Build comprehensive monthly performance reports for senior stakeholders.
- Required Skills & Qualifications
- Analytical Mindset: Proficiency with web tracking tools like Google Analytics to measure downstream conversion funnels.
- Communication: Exceptional English copywriting and verbal presentation skills.
- Education: Bachelor’s degree in Marketing, Communications, Business, or equivalent hands-on portfolio experience.
Preferred Qualifications
- Familiarity with Customer Relationship Management (CRM) and automation tools like HubSpot or Salesforce.
- Basic graphic design or video editing skills using tools like Canva to quickly iterate on ad creatives.