About the role
The Management Trainee (BTL and Experiential Marketing) will participate in a fast-paced corporate rotation program focused on designing and executing targeted marketing activations. This role encompasses on-ground event execution, vendor logistics management, brand placement strategies, and corporate client communications. Trainees will develop the technical and operational skills required to advance into a full-scale BTL Campaign Manager or Client Servicing role within the agency.
Responsibilities:
- Campaign Planning and Execution: Support the structuring, backend planning, and active rollout of BTL initiatives, including corporate activations, mall promotions, roadshows, and Resident Welfare Association (RWA) outreach programs.
- On-Ground Operations: Manage day-to-day site logistics, including promotional material placement, product testing installations, and visual elements setup at diverse public and corporate venues.
- Vendor and Partner Management: Source, negotiate with, and coordinate local vendors for printing, audio-visual equipment, transport, fabrication, and temporary promo staffing.
- Client Servicing Assistance: Attend corporate client brief meetings, document project specs, and assist in drafting campaign pitches, creative ideas, and performance updates.
- Data Collection and Audits: Gather consumer feedback, monitor event attendance, track daily registration metrics, and perform live site audits to ensure compliance with client guidelines.
- Cross-Functional Tracking: Coordinate with the internal digital, design, and public relations (PR) production pipelines to verify that physical brand installations align with broader omnichannel campaigns.
Requirements:
- Education: Bachelor's or Master's degree in Marketing, Business Administration (MBA), Mass Communication, or Event Management.
- Communication Skills: Strong verbal and written communication in English and local regional languages to support both corporate presentations and direct consumer outreach.
- Problem-Solving and Agility: Strong crisis management skills to address spontaneous on-site operational delays or vendor issues.
- Technical Literacy: Proficiency with data reporting and presentation tools (Microsoft Excel, PowerPoint, Google Workspace) to build post-event analysis reports.
- Mobility Requirement: High flexibility for frequent on-site travel within corporate zones, business hubs, and consumer markets.