About the role
What you are accountable for:
The Manager, Analytics is accountable for measurement planning and KPI identification that sets the foundation for ongoing campaign reporting, analysis, insights generation, and data visualization across all digital media tactics. You will collaborate closely with the Director, Analytics and other Analytics teammates in evaluating measurement platforms, identifying team training needs and creating measurement frameworks. You will also work with fellow teammates to ensure client analytics work is achieved, and for ensuring measurement plans, dashboarding and reporting, insights, and optimization recommendation for assigned clients is conducted under best practices. You will be responsible for ensuring data quality and accuracy and serve as a trusted advisor to internal and external teams.
What you are responsible for:
- Prepare and present ongoing client reporting, insights, and strategic recommendations on landing page/website performance to clients or internal teams
- Conduct exploratory data analysis and modeling from complex, disparate data sources to recognize patterns, uncover the “why” behind data, identify performance improvement opportunities, and forecast performance
- Seek efficiency through automated data collection
- Identify appropriate A/B testing opportunities
- Prepare case studies and POVs for use in pitches and client and internal education
- Serve as a mentor to other team members, helping to train and educate the agency on analytics capabilities
What you’ll bring [knowledge, skills, and/or experience]:
Knowledge
- Agency knowledge
- B2B Marketing – Client Knowledge
- B2B Marketing – Creative
- B2B Marketing – Industry
- B2B Marketing – Media Activation
- B2B Marketing – Media Planning
- B2B Marketing – Media Strategy
- B2B Marketing – Strategy
- B2B Marketing – Vendor landscape
- Campaign trafficking/tagging
- Google Analytics and/or Adobe Analytics
- Various attribution methodologies
Skills
- Active Listening
- Customer-focus
- Data analysis
- Insight creation
- Organized
- People management
- Presentation Skills
- Prioritizing
- Problem-solving
- Stakeholder management
- Storytelling
- Upwards Management
Experience
- 3+ years in analytics, media measurement, data strategy, or related field.
- 3+ years of Microsoft Excel, and data visualization tools, such as Datorama, Tableau, or Power BI
- 2+ client management and project management experience
What it means to work at Just Global…
Being a Just teammate means working in alignment with our Values…
Cultivate Relationships
- Build rapport first.
- Put yourself in their shoes.
- Assume positive intent. Give others the benefit of the doubt.
Be One Team
- Be the guardian of each other’s reputation.
- Have each other’s back. Help each other out.
Strive for Brilliance
- Create work you can be proud of.
- Remain open and curious.
- Improve your work. Improve yourself.
And in return you can expect…
- You will be seen, heard, and included as a whole human being
- Your contribution will be valued, rewarded, and recognized
- You will develop deep and meaningful relationships that could last a lifetime
- You will have leaders who are worth following
- You will have the opportunity to develop yourself and your craft
- You will have a meaningful chapter in your career path