About the role
Job Description for: Manager/ Assistant Manager Channel Marketing
Work Experience: 3-5 years
Education: MBA Marketing
Work location: Remote (Based out of Kolkata)
Role Summary:
·Understand requirement of the Baca branch stakeholders, define clear objectives, manage day to day interactions & build consensus and Communication for BTL (Below the line) sales activation and marketing.
·Should have excellent communication skills as will need to co-ordinate with key stakeholders across the organization.
- Plan and conduct Rewards and recognition events for business teams on an ongoing basis.
- Help develop and execute marketing communication & collaterals
- Analyze consumer insights in local markets and leverage these insights into actionable plans.
- Communicate Bandhan Life company vision of empowering individuals and families to fulfil their financial aspirations through marketing collaterals.
- Translate brand strategy into regional plans and go-to-market strategies
- Facilitate creative development of marketing collaterals to motivate the target audience to “take action”
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution, consumer reactions and sales and devise plans on support for the sales team.
- Communication with relevant stakeholder within the organization to drive business growth, build brand consideration & enhance customer experience
- Collaborate with relevant stake holders across departments on projects, strategy, customer experience, technology, analytics, product, sales & others
- Manage a wider network of local agencies for delivering strategy and communication basis the consumer insights.