About the role
Job Summary
We are looking for an experienced Brand Marketing Manager to lead brand-building initiatives, retail marketing campaigns, and customer engagement activities. The candidate will be responsible for strengthening brand visibility, driving footfall, and supporting business growth across retail channels.
Key Responsibilities
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Develop and execute brand marketing strategies aligned with business objectives.
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Plan and manage retail marketing campaigns, promotions, product launches, and seasonal activities.
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Drive brand awareness, customer engagement, and in-store footfall through integrated marketing initiatives.
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Coordinate with retail operations, sales, creative agencies, and external partners.
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Manage marketing budgets, campaign timelines, and vendor relationships.
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Oversee digital marketing, social media, and local marketing activities to support retail growth.
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Monitor campaign performance, customer insights, and market trends to improve effectiveness.
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Maintain brand consistency across stores, promotional materials, and marketing communications.
Required Skills
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5–8 years of experience in brand marketing, preferably in the retail industry.
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Strong knowledge of retail marketing, brand positioning, and campaign management.
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Experience in budget management, customer engagement, and marketing analytics.
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Excellent communication, stakeholder management, and project coordination skills.