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Job Description
Manager - Business AnalyticsThis position is responsible for building and implementing data driven performance marketing initiatesfor the Ecommerce vertical of the business.
Develop and execute data-driven performance marketing strategies to drive customer acquisition,retention, and revenue growth
Drive,accessand evaluate performance marketing campaigns on ecommerce marketplaces
Assess current practices and enhance to improve efficiency
Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieveperformance KPIs
Measure ROI of online marketing campaigns
Monitor budget distribution and performance of ad campaigns
Establish new data gathering and analysis techniques within the organization
Drivedata baseddecision making byprovidingactionable insights from customer behaviour and buyingpatterns and engagement across various touch points