About the role
Job Title: Manager - CategoryLocation: ChennaiExperience: 6 yrs - 8 Yrs
Key responsibilities:Category Strategy & Growth:
- Define and execute the holistic strategy for category across D2C, marketplaces, and retail channels.
- Optimize product mix, pricing, promotions, and merchandising to drive growth across all sales platforms
P&L Management:
- Take full ownership of the category’s Profit & Loss across all channels, balancing revenue growth with margin optimization.
- Develop pricing and promotional strategies tailored to different platforms while maintaining profitability.
Multi-Channel Performance Optimization:
- Enhance conversion rates, average order value (AOV), and repeat purchases across D2C, e-commerce marketplaces, and offline retail.
- Develop channel-specific growth levers to maximize visibility and sales.
Market & Consumer Intelligence:
- Analyze industry trends, competitive benchmarks, and customer behavior to identify new growth opportunities.
- Adapt strategies based on platform-specific consumer insights and category trends.
Cross-Functional Collaboration:
- Work closely with Marketing, Supply Chain, Sales, Finance, and Product teams to align and execute category growth plans effectively.
- Collaborate with marketplace teams and retail distributors to enhance category performance across channels.
Product Development & Portfolio Management:
- New product development initiatives in collaboration with internal teams and external partners.
- Continuously refine the product portfolio to ensure innovation, relevance, and efficiency across D2C, marketplaces, and retail.
Inventory & Supply Chain Coordination:
- Work with demand planning and supply chain teams to optimize stock availability across channels.
- Ensure efficient inventory allocation between D2C, e-commerce marketplaces, and offline retail to minimize stockouts or overstocking.
Brand Positioning & Consumer Engagement:
- Work with the internal teams to leverage qualitative and quantitative research to strengthen product positioning, messaging, and brand recall across multiple sales channels.
- Develop channel-specific merchandising and promotional campaigns to enhance customer engagement.
- Proven experience in category management, brand management, or growth roles in F&B, FMCG, or relevant consumer sectors.
- Strong analytical and commercial acumen, with experience in managing P&L across multiple sales channels.
- Deep understanding of consumer behavior and purchase journeys across D2C, marketplaces, and retail.
- Experience in e-commerce growth strategies, including digital merchandising, pricing, and promotional planning.
- Strong project management skills, with the ability to work cross-functionally and drive execution.
- Passion for South Indian food, snacking trends, and building consumer-loved brands.
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