About the role
Strategic Marketing:
- Identify opportunities in the marketplace and translate them into a marketable concept
- Support sales function to achieve the desired growth and sales target
- Collaborate with various functions like Sales, Creative Fragrance Development, Perfumery, R&D, Consumer Insights & Market Research, etc. to drive projects
- Pro-actively innovate and respond to market needs
- Conceive out-of-the-box and creative idea/ concept for our clients that meet business objectives
Knowledge of the regional market in terms of consumers’ psyche, new product development, retail climate, market potential/ size, key players, consumption patterns, etc
Information Management/ Exchange:
- Update and maintain New Product Information (NPI) database
- Manage the product library efficiently Ensure effective communication with global counterparts
Consumer Insights and Market research (CIMR):
- Plan and implement CIMR activities in India as required by Sales or Evaluation
Departments. - Co-ordinate and monitor global or regional CIMR activities in India
- Engage in selection and evaluation of market research agencies as and when required
- Prepare annual budget for Marketing and CIMR expenses in line with business
requirements - To carry out any additional job related duties that may be assigned from time to time.
- Implement and conforms to all established environmental management system.
- Support the implemented environmental management system.
- Comply with all applicable procedures and legal and other requirements.
- Comply with Takasago Group’s Charter of Corporate Behaviour and Code of Conduct.