About the role
Job roles & responsibilities:
- Support planning of hyperlocal campaigns by assisting in identifying focus models, regions, and dealer priorities based on volume plans and RO inputs.
- Prepare and maintain the hyperlocal campaign calendar, supporting timely execution and tracking performance against defined digital conversion metrics.
- Execute day-to-day campaign activities, ensuring campaigns go live as planned and are monitored regularly.
- Assist in budget planning and tracking, maintaining records of spends and highlighting variances or concerns.
- Coordinate closely with agencies to ensure effective campaign execution, monitor lead quality, and flag improvement areas.
- Track and analyze lead flow across digital channels and share plan vs. achievement updates with the team.
- Monitor dealer-level lead follow-up and assignment, supporting improvements in turnaround time and customer experience.
- Coordinate hyperlocal creatives with agencies, provide regional inputs, follow up on approvals, and ensure timely rollout.
- Support dealerships on digital readiness, including lead handling processes and coordination with BDC teams.
- Assist in planning and delivering basic training programs to build digital capabilities at dealerships.
- Provide operational support for resolving booking or execution-related issues during BAU operations.
- Participate in RO/dealer visits to support reviews, capture execution challenges, and share insights for planning improvements.
- Sales knowledge at the field level
- Strong understanding of digital marketing and sales techniques.
- MBA Preferred
- Excellent communication and interpersonal skills
- Analytical mindset with the ability to interpret data and make informed decisions
- Proficiency in using digital sales platforms & tools
- Ability to work independently and as part of a team