About the role
Role Summary Responsible for planning and executing the marketing communication strategy to strengthen the L&T Valves brand, enhance customer engagement, and ensure consistent communication across all internal and external channels. Key Responsibilities / Accountabilities: Develop and implement brand and marketing communication strategies aligned with business objectives. Ensure consistent application of L&T brand guidelines across all marketing and communication materials. Plan and execute advertising, digital marketing, social media, website, SEO, and promotional campaigns. Develop marketing content including brochures, newsletters, videos, case studies, presentations, and other communication collateral. Manage customer and internal communications through newsletters, email campaigns, and corporate announcements. Organize branding and communication support for exhibitions, customer events, sales conferences, and corporate events. Build and maintain relationships with media agencies, creative partners, and other external stakeholders. Manage the Marketing Communications budget and monitor campaign effectiveness through analytics and ROI. Conduct market research and competitor analysis to support branding and communication initiatives. Monitor media coverage, maintain marketing MIS, and provide periodic reports to management. Coordinate with cross-functional teams to ensure timely execution of marketing communication activities. Continuously identify opportunities to enhance brand visibility, customer engagement, and digital presence.