About the role
Manager – Market Research
Company: ITC Limited
Role: Manager – Market Research
Department: Marketing
Location: Kolkata (ITD Head Office)
Experience: 3–5 Years
Employment Type: Full-Time
Work Mode: In-Office
About the Role
ITC Limited is looking for a Manager – Market Research to partner with brand teams in generating consumer and market insights that drive business growth and strategic decision-making. The role involves leading end-to-end market research projects, collaborating with research agencies, leveraging modern research methodologies, and converting consumer data into actionable business recommendations.
Key Responsibilities
- Partner with brand teams to identify consumer insight and market research requirements aligned with business objectives.
- Design and execute qualitative and quantitative research studies through external research agencies.
- Analyze consumer, market, and category data to generate actionable business insights.
- Translate research findings into strategic recommendations for brand and business teams.
- Drive the adoption of innovative research methodologies, digital analytics, and consumer insight tools.
- Develop dashboards, reporting frameworks, and insight repositories for effective knowledge management.
- Manage research agencies, project timelines, budgets, and ensure timely delivery of high-quality research.
- Act as the custodian of consumer insights and facilitate knowledge sharing across stakeholders.
- Monitor market trends, consumer behavior, and competitive intelligence to support business planning.
Eligibility Criteria
- MBA in Marketing from a reputed institute.
- Specialization in Market Research, Consumer Behaviour, or Analytics will be an added advantage.
Experience Required
- 3–5 years of experience in:
- Market Research
- Consumer Insights
- Consumer Analytics
- Brand Research
- Customer Insights
- Experience with a Market Research Agency and/or FMCG organization is preferred.
- Hands-on exposure to qualitative and quantitative research methodologies, consumer studies, and insight generation.