Manager - Marketing (Digital Marketing)

Location: Mumbai Experience: 8+ yearsIndustry Preference: Real Estate

1. Performance Marketing Strategy

• Develop and execute performance marketing strategies aligned with project-wise business and sales objectives.

• Build campaign strategies across the funnel — Demand Creation → Demand Capture → Lead Nurturing → Conversion.

• Define channel mix, budgets, audience strategy, campaign objectives and KPIs.

2. Lead Generation & Quality

• Drive high-quality leads while balancing CPL, lead quality, site visits and booking outcomes.

• Work closely with Presales/Sales teams to understand lead quality and conversion gaps.

• Analyse & own the complete funnel from lead → contacted → qualified → site visit → booking and identify optimisation opportunities.

• Develop strategies for remarketing, database reactivation and existing lead nurturing.

3. Campaign Management & Optimisation

• Own end-to-end campaign execution — audience planning, campaign setup, creatives, landing pages, tracking and optimisation.

• Continuously optimize campaigns based on CPL, CPA, CTR, CVR, ROAS, lead quality and downstream conversion metrics.

• Conduct A/B testing across creatives, audiences, messaging, landing pages and campaign structures.

• Identify performance trends and proactively recommend course corrections.

4. Analytics & Reporting

• Analyse campaign and funnel performance using GA4, Google Ads, Meta Ads Manager, CRM/Sperto and agentic dashboards.

• Build actionable performance reports rather than purely descriptive reports.

• Identify channel, audience, geography, creative and keyword-level insights.

• Establish attribution frameworks to understand assisted conversions and the contribution of different digital touchpoints.

• Present performance insights and recommendations to senior management.

6. Technology & AI

• Work with technology teams to improve integrations between media platforms, CRM, analytics and presales systems.

• Stay updated on emerging ad-tech, AI and marketing technology developments.

7. Agency & Stakeholder Management

• Manage performance marketing agencies and ensure delivery against agreed KPIs.

• Challenge media plans, budgets, targeting and performance recommendations with a strong analytical lens.

• Work closely with Brand, Creative, Presales, Sales, Technology and Business teams.

• Ensure timely execution of campaigns across multiple projects and markets.

• Strong understanding of full-funnel performance marketing.

• Experience handling significant digital media budgets.

• Good understanding of GA4, CRM, attribution and marketing analytics.

• Ability to translate data into business insights and actions.

• Strong interest in AI, automation and emerging digital technologies.