Mantle Solutions- Data Analyst L1/L2/L3

Job Title: Data Analyst

Location: Mantle Solutions (P) Ltd, Bangalore

The Data Analyst – Campaigns will play a key role in driving data-led decision-making by analyzing customer behavior and campaign performance. This role focuses on generating actionable insights, enabling personalized marketing, and building scalable data solutions to improve customer engagement and revenue growth.

• Analyze customer behavior across multiple touchpoints and key metrics to identify trends, patterns, and opportunities to enhance customer experience.
• Support end-to-end execution of personalized promotional campaigns, including campaign planning, audience segmentation, execution tracking, and performance evaluation.
• Develop and maintain scalable data pipelines and automated analytical workflows using SQL, Python, and PySpark.
• Monitor campaign performance and derive actionable insights to optimize targeting, engagement, and ROI.
• Collaborate with business and marketing stakeholders to translate data insights into strategic recommendations that drive growth.

• Drive data-driven decision-making by analyzing customer and business data to improve engagement, experience, and revenue outcomes.
• Leverage advanced analytics, machine learning techniques, and automated workflows to optimize marketing strategies and customer lifecycle initiatives.

• Campaign performance improvement (CTR, conversion rate, ROI)
• Accuracy and effectiveness of customer segmentation
• Efficiency and scalability of data pipelines and reporting
• Impact of insights on business and marketing decisions

Team Structure:

• Individual Contributor role (No direct reports)

Technical Skills:

• Strong proficiency in SQL
• Python (Pandas, NumPy)
• PySpark
• Advanced MS Excel

Core Skills:

• Data Interpretation & Analytical Thinking
• Actionable Insight Generation
• Complex Problem Solving
• Stakeholder Communication

• B.Tech / Master’s degree in Mathematics, Statistics, Computer Science, or a related field

• 2+ years of experience in a Data Analyst / Campaign Analytics / Marketing Analytics role

• Experience in retail, e-commerce, or CPG domains
• Exposure to marketing automation tools and A/B testing frameworks
• Familiarity with data visualization tools such as Tableau or Power BI