MarCom Specialist, APAC

MarCom specialist/ The

• Coordinate with internal stakeholders for the management and budget optimization of advertising (AD) accounts across digital platforms.
• Develop and write compelling ad copies aligned with campaign objectives and brand guidelines.
• Collaborate with external digital agencies to ensure timely and accurate campaign launches.
• Monitor campaign implementation and troubleshoot execution-related issues.
• Act as the primary point of contact for digital marketing agencies for Paid Ads, adaptation of campaign assets, SEO and more.
• Conduct weekly performance tracking and reporting of digital campaigns.
• Review campaign metrics and provide insights for optimization.
• Ensure agencies deliver against agreed timelines, budgets, and KPIs.
• Set up and send email communications to support the different cluster marketing activities, from product launches, events and campaigns.
• Develop and regionalize global email and nurture campaigns for products and software subscription.
• Own the APAC use of Salesforce Marketing Cloud
• Coordinate website content updates and maintenance activities with internal teams and Global teams.
• Support new landing page creation and website optimization initiatives.
• Assist in ensuring website content and aligns with ongoing regional marketing campaigns.
• Management of the any new platform introduced in the company.
• Create and represent regional report in global meetings
• Support regional and global leadership with reports for MarTech as and when required in different formats– SFDC Dashboards, PPTs etc.

• Bachelors degree in digital marketing, Master’s degree preferred in marketing, Communications, Digital marketing, or a related field.
• Min. 5 years’ experience in digital marketing campaign execution.
• Experience working with CRM systems, preferably Salesforce (SFDC).
• Familiarity with marketing automation and email marketing platforms like SFMC or Marketo.
• Strong project management and stakeholder management skills.
• Excellent written communication and copywriting abilities.
• Analytical mindset with experience in campaign reporting and performance tracking.
• Ability to manage multiple stakeholders and agencies simultaneously.
• Excellent PPT and Excel skills to represent monthly reports in meetings.