Market Strategist – Fintech

Job Title: Market Strategist – Fintech

Location: Bangalore

Experience: 3–5 years

Area of Expertise / Relevant Experience: Fintech (Mandatory)

Reports To: Strategy Lead / Client Stakeholders

About the Role:

We are looking for a sharp, curious, and insight-driven Market Strategist to support the development of impactful marketing and business communication strategies for a fintech brand. This role is central to decoding the fintech space, understanding where the market is headed, what competitors are doing, and what opportunities the brand can own.

As the strategic backbone of marketing and communication efforts, you will turn trends, business goals, and user behavior into actionable insights that guide campaign direction, creative briefs, and content narratives.

Key Responsibilities:

Fintech Market Research & Analysis:

• Stay up-to-date with trends, emerging technologies, consumer shifts, and competitor movements in the fintech ecosystem.

• Conduct primary and secondary research on market dynamics, digital payments, lending, neobanking, and related sectors.

• Evaluate product positioning and go-to-market strategies of leading players.

Brand Positioning & Differentiation:

• Identify whitespace opportunities for the brand to build a unique, long-term presence in the category.

• Collaborate with stakeholders to define and sharpen brand messaging based on user and market insights.

• Support in refining the brand's tone of voice, product narrative, and thematic messaging pillars.

Creative & Campaign Strategy:

• Draft high-quality internal creative briefs that clearly articulate business goals, customer pain points, and desired outcomes.

• Collaborate with content, design, and media teams to ensure strategic alignment across all touchpoints.

• Offer strategic direction for campaigns — including content themes, channel selection, and timing.

Sales & Performance Support:

• Develop actionable insights to support demand generation, conversion strategies, and customer education.

• Partner with sales teams to create sharp messaging and assets for outreach and pipeline engagement.

Strategic Advisory & Planning:

• Work closely with leadership to align marketing initiatives with business priorities.

• Contribute to quarterly/annual marketing plans by backing ideas with competitive data and business relevance.

• Recommend areas of innovation based on macro trends and customer evolution.

Skills & Competencies Required:

• Deep understanding of the fintech ecosystem, including players, products, business models, and customer journeys.

• Strong grasp of market analysis framework

• Experience converting research into actionable strategy, insights, and campaign direction.

• Exceptional written communication — especially in crafting briefs and positioning documents.

• Strategic thinker who can balance data, brand, and user experience.

• Familiarity with tools like SimilarWeb, SEMrush, Google Trends, Statista, and industry reports (Bain, BCG, McKinsey, etc.) is a plus.

Who is the ideal candidate?

• A fintech enthusiast who understands the nuances of financial products, regulatory shifts, and digital behavior.

• Naturally curious, always exploring what's next and asking "why."

• Detail-oriented, but never loses sight of the bigger business goal.

• Collaborative, confident in a room full of creatives and marketers.

• Able to translate complexity into clarity — and ambiguity into action.