About the role
- Assist in planning and executing ABM campaigns targeting key accounts
- Draft and schedule email marketing campaigns for target account segments
- Help identify and qualify leads for the ABM pipeline
- Maintain and update contact/account data in HubSpot (or CRM in use)
- Track campaign performance (open rates, click-through, engagement) and share basic reports
- Coordinate with sales and marketing teams to align messaging for target accounts
- Basic understanding of Account-Based Marketing (ABM) concepts
- Familiarity with email marketing tools and best practices
- Strong written and verbal communication skills
- Basic knowledge of HubSpot or any CRM platform
- Understanding of lead generation fundamentals
- Hands-on experience with AI tools (e.g. ChatGPT, Claude, Canva AI, Jasper) for content, outreach, or research
- Prior internship/project experience in B2B marketing
- Exposure to marketing automation tools
- Basic knowledge of Excel/Google Sheets for reporting
- A Full Time Conversion Opportunity if performance is good.
- Real-world exposure to B2B ABM strategy and execution
- Hands-on experience with HubSpot/CRM tools
- Mentorship from the marketing team