Marketing Associate

The Associate will work across offline and online marketing, supporting execution of on-ground activations as well as digital campaigns. The role is execution-focused and requires strong coordination, creativity, and comfort working both on the ground and with structured data.

The core responsibilities for the job include the following:

Offline Marketing and Activations:

• Plan and execute offline campaigns and on-ground activations across centers such as weekend events, seasonal campaigns, flea markets, experiential setups, and store launches.
• Manage end-to-end execution across centers, including vendor coordination, fabrication, logistics, staffing, and on-site supervision.
• Work with brand partners to align on participation, offers, and joint promotions across centers for each activation.
• Build localized marketing calendars for each center based on catchment, seasonality, and brand mix.
• Conduct site visits and on-ground evaluations across centers to assess feasibility and execution readiness.
• Design and execute consumer surveys and interact with shoppers across centers to gather qualitative insights.
• Support neighborhood mapping, footfall pattern tracking, and identification of local partnerships and collaboration opportunities across centers.
• Track campaign performance across centers, including footfall, engagement, and conversion indicators, and translate into actionable inputs.
• Ensure brand consistency, visual standards, and experience quality across centers for all activations.

Digital Marketing:

• Support planning and execution of digital marketing campaigns aligned with offline activations.
• Assist in building and maintaining content calendars across platforms.
• Contribute to content ideation, including reels, posts, campaigns, and storytelling formats.
• Coordinate with internal teams and external partners for content creation and publishing.
• Track digital performance metrics and derive learnings to improve future campaigns.
• Ensure strong integration between on-ground activations and digital amplification.

Requirements:

• 2+ years of experience in offline marketing, on-ground activations, or event execution.
• Prior experience in managing end-to-end execution of campaigns, including vendors, fabrication, logistics, and on-site coordination.
• Strong understanding of retail environments, consumer behavior, and footfall-driven marketing.
• Comfortable working on-ground across locations and managing multiple stakeholders simultaneously.
• Ability to plan and execute localized marketing calendars based on catchment and seasonality.
• Strong coordination and problem-solving skills, especially in fast-paced, execution-heavy environments.
• Basic understanding of digital amplification of offline campaigns is a plus.
• Proficiency in Google Workspace / Microsoft Office; familiarity with Canva or similar tools is preferred.
• Highly organized, detail-oriented, and able to manage multiple priorities.
• Willingness to travel and support weekend activations and launches.