Marketing Associate (CRM)

About the Role

Truva is a real estate company looking for a Marketing Associate – CRM to manage customer communication, engagement, and conversion through CRM campaigns.

Key Responsibilities

• Manage CRM campaigns across Email, WhatsApp, and SMS.

• Create and manage automated customer journeys.

• Write campaign content and coordinate with design teams.

• Work with CRM vendors and product teams to improve automation.

• Track campaign performance and optimize customer engagement and conversions.

Mandatory Skills & Requirements

• Hands-on experience with CRM tools like WebEngage, MoEngage, CleverTap, or similar.

• Experience building and managing customer journeys.

• Knowledge of customer lifecycle and funnel marketing.

• Understanding of campaign metrics such as Open Rate, CTR, and Conversion Rate.

• Ability to create CRM campaign content and coordinate with teams.

• Customer-focused and data-driven approach.