About the role
Job Description :
Position : Digital Marketing, Cooling & Heating Solutions Job Location : Chennai Reporting to : Divisional Marketing head Qualification : Graduate + MBA/ PGDM (Marketing) Years of Experience : 4 to 6 Yrs
Purpose Generate qualified demand for the SBU through digital campaigns that turn awareness into enquiries. The role owns the full digital funnel, from audience targeting and content to landing pages, marketing automation and reporting on pipeline.
Roles and Responsibilities 1. 2. Paid media: Own audience targeting (target account lists, job functions, industries, geographies), budgets and bidding; A/B test creatives and copy and optimise continuously for both cost per lead and lead quality. 3. Email marketing & automation: Build and manage nurture journeys, segmentation, lead scoring, newsletters and event/webinar sequences on the marketing automation platform, in compliance with GDPR and other regional data-privacy norms. 4. Landing pages & conversion: Create campaign level/industry landing pages and campaign microsites with a clear value proposition and a strong call to action; improve conversion rates through structured testing. 5. Content marketing: Plan and publish blogs, technical articles, case studies, whitepapers, short videos and social posts; work with product and application engineers to turn technical and sustainability benefits (energy savings, waste heat recovery, CO2 reduction) into buyer-relevant messages. 6. SEO, GEO: Drive keyword strategy, on-page optimisation and content-gap analysis for the division’s web pages, working with the corporate web team. 7. Tracking & attribution: Set up and maintain SFDC integration so that every lead can be traced from campaign to enquiry to order. 8. Reporting: Publish monthly dashboards on campaign performance and marketing-sourced pipeline, and recommend where to shift budget and effort. 9. Agency & vendor management: Brief and manage creative, media, video and translation partners; ensure all output follows brand guidelines and the style guide. 10. Market watch: Track competitor digital activity and new platforms and tools, including AI for content, personalisation and analytics, and pilot the ones that are worth adopting. Experience and Skills Required 1. Education: Graduate in any discipline, with BE/ B.Tech preferred, plus an MBA/ PGDM in Marketing or a recognised digital marketing qualification (e.g. MICA or equivalent). 2. 4 to 6 years in digital / performance marketing, of which at least 3 years hands on running B2B campaigns. 3. Proven experience in industrial B2B: capital equipment, HVAC, energy, process or engineering industries. Candidates from enterprise software / B2B SaaS or B2B technology with strong demand-generation experience will also be considered, provided they show comfort with technical subject matter. 4. A portfolio of campaigns with measurable outcomes (leads, cost per lead, conversion rates, pipeline contribution) to be shared at interview. 5. 6. Experience running multi-country campaigns (Europe, Americas, MENA, SEA, Africa) will be an advantage. 7.Critical Competencies for the job 1. Excellent written English: crisp headlines and CTAs as well as long-form technical content, with strong attention to detail. 2. Data-driven: comfortable with analytics and spreadsheets, and makes decisions based on numbers rather than opinion. 3. Understands long B2B buying cycles with multiple decision-makers: plant owners, consultants, EPCs and procurement. 4. Good visual sense: working knowledge of Canva and Adobe Photoshop/Illustrator and basic video editing; able to brief designers well. 5. Self-driven and outcome-oriented; able to run several campaigns at once and own results end to end. 6. Team player who works effectively with sales, product, service and corporate communications teams. 7. Curious and quick to learn; keeps up with platform changes and AI tools. \