About the role
- Plan and coordinate marketing campaigns, festive promotions and store-level activities.
- Write copy for advertisements, WhatsApp messages, social media, invitations, catalogues and other marketing materials.
- Coordinate with designers to develop marketing creatives and ensure timely approvals.
- Maintain the marketing calendar and ensure campaigns are executed on schedule.
- Coordinate jewellery exhibitions, bridal events, in-store promotions and customer engagement activities.
- Manage store marketing requirements, including posters, banners, catalogues, displays and promotional materials.
- Coordinate with store teams to understand their requirements and ensure timely delivery of marketing materials.
- Ensure all activities receive the necessary approvals before execution.
- Coordinate with printers, designers, event agencies, photographers and other marketing vendors.
- Obtain and compare quotations, negotiate pricing and payment terms, and ensure cost-effective execution without compromising quality.
- Finalise vendors after obtaining the necessary approvals and follow up on production, deliveries and pending work.
- Coordinate vendor invoices and payment follow-ups with the Finance team.
- Build and maintain professional vendor relationships to ensure smooth execution of marketing activities.
- Coordinate social media content, influencer collaborations, photoshoots and video production.
- Assist with website updates, blog content, search engine optimisation (SEO) and online store listings.
- Coordinate customer communication campaigns through WhatsApp and other approved platforms.
- Track content schedules, campaign performance and customer enquiries.
- Coordinate promotional activities in residential societies and local communities.
- Manage permissions, promotional stalls, pamphlet distribution, advertisements and customer engagement activities.
- Track enquiries, appointments and leads generated through these activities.
- Coordinate festive gifting, customer vouchers, packaging materials and store-wise gift distribution.
- Manage dispatches of marketing materials and follow up with stores on delivery.
- Coordinate maintenance and repairs of store displays, signage, screens and other marketing-related installations.
- Ensure store requirements are fulfilled within the agreed timelines.
- Coordinate with senior management, Area Heads, Store Managers, internal departments and external vendors.
- Communicate requirements, timelines, feedback and approvals clearly to all stakeholders.
- Manage expectations, follow up on pending tasks and resolve coordination issues professionally.
- Ensure smooth collaboration between teams and take ownership of assigned tasks until completion.
- Maintain trackers for campaigns, events, vendors, budgets, payments and pending tasks.
- Prepare presentations, reports, quotations and campaign updates.
- Monitor deadlines, track expenses and maintain organised records of marketing activities.
- Provide regular updates to the reporting manager on progress, challenges and completed tasks.