About the role
- Plan and execute marketing campaigns across Email, WhatsApp, and other digital channels.
- Coordinate product launches, feature announcements, company updates, and promotional campaigns.
- Track campaign performance and recommend improvements to increase engagement and lead generation.
- Maintain campaign calendars and ensure timely execution of marketing activities.
- Coordinate with the Marketing and Design teams to develop and distribute promotional content.
- Promote company products, services, events, and achievements across multiple communication channels.
- Ensure consistent brand messaging across all customer touchpoints.
- Support social media marketing initiatives and content distribution.
- Support lead generation initiatives through digital campaigns, exhibitions, webinars, and marketing events.
- Coordinate with the Sales team to ensure timely sharing of qualified leads.
- Assist in nurturing marketing-generated leads through planned communication campaigns.
- Monitor campaign outcomes and contribute ideas to improve lead quality and conversions.
- Represent SIONIQ at exhibitions, trade shows, conferences, and networking events.
- Engage with visitors, introduce company solutions, and generate new business opportunities.
- Coordinate pre-event and post-event marketing activities.
- Be willing to travel domestically for exhibitions, marketing events, and client visits as required.
- Conduct market research to identify industry trends, customer preferences, and competitor activities.
- Share insights that support marketing strategies and product positioning.
- Assist in identifying new opportunities for brand visibility and business growth.
- Work closely with Sales, Product, and Leadership teams to align marketing initiatives with business objectives.
- Coordinate promotional activities across departments.
- Support the planning and execution of branding and awareness initiatives.
- Prepare daily, weekly, and monthly reports on marketing activities and campaign performance.
- Monitor key marketing metrics and prepare actionable insights.
- Maintain marketing databases and campaign records accurately.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3–6 years of experience in Marketing, Digital Marketing, Brand Marketing, or a similar role.
- Experience in executing marketing campaigns across digital platforms.
- Familiarity with Email Marketing tools such as Mailchimp or Zoho Campaigns is preferred.
- Knowledge of social media platforms and digital marketing practices.
- Proficiency in MS Excel, Google Sheets, and Microsoft Office.
- Excellent verbal and written communication skills in English.
- Regional language proficiency is an added advantage.
- Willingness to travel domestically for exhibitions, events, and marketing activities.