About the role
We're looking for a proactive and execution-driven Marketing Executive to help grow Truva's brand presence and customer base. You'll work closely with cross-functional teams to execute hyperlocal marketing campaigns, community activations, and customer engagement initiatives that drive awareness and acquisition.
Responsibilities:
- Understand customer behavior, preferences, and pain points to identify growth opportunities.
- Plan and execute hyperlocal marketing campaigns, society activations, community outreach, and referral programs.
- Coordinate end-to-end marketing activities across offline and digital channels.
- Collaborate with sales, design, and product teams to ensure seamless campaign execution.
- Build relationships with local communities, partners, and vendors to increase brand visibility.
- Track campaign performance and generate actionable insights for optimisation.
- Stay updated on market trends, competitor activities, and customer preferences.
- Support brand-building initiatives and contribute creative ideas for customer acquisition.
Requirements:
- 1-3 years of experience in marketing, field marketing, growth marketing, or brand activation.
- Strong execution and project coordination skills.
- Excellent communication and interpersonal skills.
- Ability to manage multiple campaigns in a fast-paced startup environment.
- An analytical mindset with the ability to interpret campaign performance.
- Comfortable with on-ground marketing and community engagement activities.
Key Skills:
- Customer Insights & Market Research.
- Campaign Execution & Community Marketing.
- Communication & Stakeholder Management.