About the role
About the Opportunity
A fast-scaling innovator in the renewable energy sector, we’re driving smart solar adoption across India through integrated digital and offline marketing strategies. Our 360 Marketing team designs, executes, and measures hyper-localized, omnichannel campaigns that turn awareness into conversions—for residential, commercial, and industrial solar customers. We blend performance marketing, brand storytelling, and field activation to scale demand in a high-growth, mission-driven industry. Role & Responsibilities
- Plan and execute end-to-end 360 marketing campaigns across digital, print, OOH, and field channels tailored for solar product launches and seasonal promotions.
- Manage performance marketing budgets (Google Ads, Meta, YouTube) and optimize ROAS through A/B testing, audience segmentation, and conversion funnel analysis.
- Collaborate with sales and channel partners to align marketing messaging, lead gen initiatives, and in-market activation calendars across 5+ Indian regions.
- Develop compelling content for social media, email, and landing pages—translating tech-heavy solar benefits into consumer-friendly narratives.
- Track, report, and analyze campaign KPIs (cost per lead, conversion rate, customer acquisition cost) using Google Analytics, UTM tagging, and CRM dashboards.
- Coordinate with agencies, designers, and video teams to deliver on-brand creatives and ensure consistent messaging across all touchpoints.
Skills & Qualifications
Must-Have
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- CRM tools (HubSpot or Zoho)
- UTM tracking
- Microsoft Excel (pivot tables, VLOOKUP)
- Content writing for B2C audiences
- Field activation coordination
Preferred
- Experience in solar or cleantech industry
- Proficiency in Canva or Adobe Creative Suite for basic design oversight
- Familiarity with OOH media planning (billboards, transit ads)
Benefits & Culture Highlights
- Work in a purpose-driven energy startup shaping India’s green transition
- Flexible PTO + quarterly team offsites in scenic Indian locations
- Direct exposure to C-suite and rapid career progression in a scaling org