About the role
Marketing Executive (Solar Industry)
Location: Gurugram (Onsite)
Experience: Minimum 3 years in marketing within the solar or renewable energy sector
Salary: Up to ₹12 LPA
Key Responsibilities:
- Develop and implement effective marketing strategies to promote solar products and services.
- Conduct market research to identify trends and opportunities within the renewable energy sector.
- Manage and optimize SEO and SEM campaigns to increase online visibility and drive traffic.
- Generate and qualify leads through various digital marketing campaigns, including email marketing, social media, and content marketing.
- Create engaging marketing content and materials using MS Excel, Word, and PowerPoint.
- Track and analyze the performance of marketing campaigns and adjust strategies as necessary to meet targets.
- Collaborate with sales teams to ensure alignment on lead qualification and conversion processes.
- Maintain up-to-date knowledge of industry trends, competitors, and best practices in digital marketing.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 3 years of experience in marketing within the solar or renewable energy industry.
- Proficiency in SEO, SEM, and digital marketing tools.
- Strong analytical skills and experience with MS Excel for data analysis.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team in a fast-paced environment.
Benefits:
- Competitive salary package.
- Opportunities for professional development and growth within the organization.
- Work in a collaborative and innovative environment focused on sustainability.