About the role
Key Responsibilities
- Assist in planning and executing CRM campaigns across Email, WhatsApp, SMS, and Push Notifications.
- Support customer lifecycle journeys, including welcome, abandoned cart, post-purchase, and win-back campaigns.
- Create engaging campaign content, including email copy, WhatsApp messages, and subject lines.
- Segment customer audiences to deliver personalized marketing campaigns.
- Monitor campaign performance and prepare basic reports on key metrics.
- Coordinate with design and marketing teams to ensure timely campaign execution.
- Conduct market research and suggest ideas to improve customer retention and engagement.
- Support marketing automation and other CRM initiatives.
- Bachelor's degree
- 0–1 year of experience or internship exposure in Digital Marketing, CRM, or Retention Marketing.
- Basic understanding of CRM and Retention Marketing concepts.
- Familiarity with Email Marketing, WhatsApp Marketing, or Marketing Automation is a plus.
- Strong written and verbal communication skills.
- Good analytical and problem-solving abilities.
- Comfortable working with Excel or Google Sheets.
- Eagerness to learn and adapt in a fast-paced environment.
- Basic knowledge of platforms like Shopify, CleverTap, Bitespeed, Mailchimp, or similar CRM tools.
- Understanding of customer segmentation and lifecycle marketing.
- Hands-on experience with CRM and retention marketing strategies.
- Exposure to marketing automation and customer lifecycle campaigns.
- Opportunity to work on live e-commerce campaigns and product launches.
- Mentorship from experienced marketing professionals.
- A collaborative environment with real ownership and learning opportunities.