Marketing Lead

CTC: ₹5,00,000 – ₹7,00,000 per annum (Maximum), based on experience and skill set

Role Overview

We are looking for a sharp, execution-focused Marketing Lead who can build Kannanware's brand presence, drive organic growth, and generate a steady pipeline of inbound interest. You will also coordinate co-marketing initiatives with SAP as our principal partner.

Key Responsibilities

Website & Digital Presence

• Own the Kannanware website — content updates, design improvements, landing pages, and performance optimisation
  
• Manage and improve the site using WordPress or equivalent CMS; coordinate with developers for larger builds
  
• Ensure the website reflects current offerings, case studies, and positioning at all times
  

SEO & AI SEO

• Drive organic search growth through on-page SEO, technical SEO, and content-led link building
  
• Stay ahead of AI-driven search trends (SGE, Perplexity, ChatGPT citations) and adapt the content strategy to capture visibility in AI-assisted discovery
  
• Conduct regular keyword research aligned to SAP solution areas and buyer intent
  

• Build thought leadership through founder-led content, employee advocacy, and industry commentary
  

Content & Campaign Planning

• Develop a quarterly content calendar covering blogs, case studies, whitepapers, emailers, and social posts
  
• Create or brief content that speaks to CXOs, Finance Heads, and Operations Leaders evaluating ERP solutions
  
• Plan and execute integrated marketing campaigns tied to SAP solution launches, industry events, and seasonal buying cycles
  

Events & SAP Co-Marketing

• Plan and execute Kannanware-hosted events — roundtables, webinars, and in-person seminars
  
• Coordinate with SAP's partner marketing team to participate in SAP-led events, campaigns, and co-branded initiatives
  
• Manage end-to-end event logistics — invites, registrations, collateral, follow-ups, and post-event reporting
  

What We're Looking For

• 2–4 years of experience in B2B marketing, preferably in technology, SaaS, or enterprise software
  

• Working knowledge of AI search trends and how they are reshaping B2B discovery
  
• Strong writing skills — able to simplify complex ERP/SAP topics for a business audience
  
• Experience managing or coordinating with vendors (designers, developers, agencies)
  
• Prior experience with SAP partner marketing or enterprise IT marketing is a significant advantage
  
• Organised, self-driven, and comfortable owning outcomes without a large team behind you