About the role

1. Marketing Strategy & Planning

Develop and execute comprehensive marketing strategies aligned with business objectives.
Plan monthly and quarterly marketing campaigns and initiatives.
Identify new marketing channels and opportunities for business growth.
Prepare and manage marketing budgets and track ROI.

2. Digital Marketing & Paid Advertising

Plan, execute, and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns.
Manage campaign objectives, audience targeting, keyword research, ad creatives, budgets, bidding, and optimization.
Monitor CPL, CTR, CPC, conversions, ROAS, and overall campaign performance.
Develop lead-generation campaigns focused on acquiring qualified business leads.
Conduct A/B testing of ad creatives, copy, audiences, and landing pages.
Track and analyze campaign performance and make data-driven improvements.
Manage remarketing and retargeting campaigns.
Coordinate with designers and content teams to develop high-performing ad creatives.

3. SEO & Website Marketing

Develop and implement basic SEO strategies to improve organic visibility.
Coordinate website content, landing pages, and marketing updates.
Monitor website traffic, leads, and conversion performance.
Work with SEO agencies or external specialists when required.

4. Social Media & Content

Develop and execute the company's social media strategy.
Prepare and maintain a monthly content calendar.
Coordinate with designers, photographers, demographers, and content creators.
Ensure consistent and professional brand communication across platforms.
Track engagement, reach, followers, leads, and other relevant metrics.

5. Branding & Brand Management

Develop campaigns to strengthen the company's brand positioning and visibility.
Maintain consistency in brand identity, communication, and visual presentation.
Manage marketing collateral, including brochures, catalogues, presentations, company profiles, advertisements, and promotional materials.
Ensure all communication reflects the company's premium and professional image.

6. Lead Generation & Business Support

Develop marketing campaigns focused on generating qualified leads.
Work closely with the sales and business development teams to support lead conversion.
Track marketing-generated leads and their conversion.
Identify new customer segments and potential markets.
Develop strategies for customer acquisition and retention.

7. Campaign Management

Plan, execute, and monitor marketing campaigns from concept to completion.
Manage campaign timelines, budgets, deliverables, and performance.
Coordinate with internal teams, agencies, vendors, and external partners.
Prepare campaign reports and recommend improvements.

8. Market Research & Competitor Analysis

Conduct market research to understand customer preferences, trends, and competitor activities.
Monitor competitor marketing campaigns, positioning, and digital presence.
Identify emerging trends and new business opportunities.
Provide market insights and recommendations to management.

9. Events, Exhibitions & Promotions

Plan and coordinate exhibitions, trade shows, corporate events, product launches, and promotional activities.
Manage event branding, marketing materials, vendors, and promotional campaigns.
Explore relevant events and networking opportunities to increase brand visibility.

10. Agency & Vendor Management

Coordinate with digital marketing agencies, PR agencies, designers, photographers, influencers, and other vendors.
Brief agencies and vendors on campaign requirements.
Monitor deliverables, timelines, budgets, and performance.
Ensure external partners deliver according to agreed objectives.

11. Analytics & Reporting

Track and analyse marketing KPIs and campaign performance.
Prepare regular marketing reports for management.
Monitor leads, conversions, website traffic, engagement, CPL, CTR, CPC, ROAS, and other relevant metrics.
Provide actionable insights to improve marketing performance.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

4–8 years of experience in marketing, preferably in interiors, furniture, architecture, luxury, real estate, hospitality, lifestyle, or related industries.

Hands-on experience with Google Ads and Meta Ads is required.

Strong understanding of digital marketing, paid advertising, social media, SEO, and lead generation.

Experience in campaign planning, brand management, and marketing analytics.

Strong communication, presentation, and negotiation skills.

Experience managing agencies, vendors, and marketing teams.

Strong project management and coordination skills.

Creative, analytical, and result-oriented mindset.

Ability to manage multiple campaigns and deadlines simultaneously.

Benefits

Company-Provided Phone & SIM: Company phone and SIM will be provided for official communication and work-related requirements.

Paid Leaves: 1 paid leave per month during the probation period and 2 paid leaves per month after successful completion of probation.

Annual Bonus: One month’s salary as a bonus in the month of March, subject to company policy and eligibility.

Travel & Conveyance: Official travel and approved business-related conveyance expenses will be covered by the company.

Professional Growth: Opportunity to work closely with senior management and take ownership of the company’s overall marketing function.

Learning & Exposure: Hands-on exposure to Google Ads, Meta Ads, branding, lead generation, campaigns, events, and overall business marketing.

Career Growth: Performance-based opportunities for increased responsibilities and career progression.

Employee Recognition: Appreciation and recognition for strong performance and meaningful contributions to the organization.

Marketing Manager

About the role

Similar jobs