About the role
Read this firstThis is a hands-on demand generation role. You will be measured on qualified leads (MQLs) and the sales pipeline they create, not on traffic, followers, or impressions.
Please apply only if all of these are true for you:
- You have personally run SEO and paid campaigns yourself, not only briefed an agency or a team.
- You have been accountable for a lead or pipeline number for at least 3 years.
- You have marketed a B2B company to buyers in the US or Europe.
This role is not a fit if your experience is mainly social media, brand, or content only, B2C or D2C, or agency-side campaign execution for multiple clients.
What you'll do
- Own the lead number. Define what counts as an MQL with the sales team, set targets, and report monthly on leads, pipeline, and cost per qualified lead.
- Run SEO hands-on. Technical audits, keyword-to-page mapping, content briefs that rank and convert, and Google Search Console.
- Own marketing operations in HubSpot. Lifecycle stages, lead scoring, workflows, and source attribution, so leadership can trust the numbers.
- Improve website conversion. Shape the ongoing website rebuild, so it brings in enquiries, not just visitors.
- Sharpen our messaging. Turn broad positioning into specific messages for US and European buyers with real problems.
- Run the content calendar with the marketing team and external partners.
- Work with, not over, the team. You'll set direction and also do a lot of the work yourself, from the plan to the deck that's due this week.
What you'll need
- 6 - 8 years in B2B marketing, ideally at an IT services, product engineering, or B2B SaaS company of 100500 people.
- At least 3 years personally accountable for leads or pipeline.
- Hands-on SEO and paid media experience. You know your past cost per qualified lead without opening a dashboard.
- Working command of HubSpot or a similar CRM.
- Work that built a company's reputation, and work that produced leads and sales was glad to receive.
- Enough practical understanding of AI to tell a real capability from a demo.
- Clear written English, good enough to edit other people's work.
- No specific degree required.
How we hire
- HR screening call
- A short written assignment: a 2-page, 90-day marketing plan for . We grade thinking and prioritisation, not design.
- Technical interview
- Culture fit interview
- HR discussion, references and document checks
What we offer
- 5-day work week and flexible timings
- Competitive salary with performance incentives
- Company-sponsored certifications
- Flat hierarchy and a friendly, capable team
- Sports tournaments and team activities
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