About the role

Zycus is looking for an Assistant Manager - GTM Marketing.In this role, you will be required to leverage your understanding of the product, market and use cases to enable the company to sell better and faster. You will be involved in executing highly successful go-to-market strategies and delivering impactful narratives for our sales teams. Zycus is looking for a growth hacker responsible for driving go-to market activities. You will work closely with marketing operations, sales, product, customer success and most other teams within the organization.
What You’ll Do:Demand Generation

Understand the nuances of each market and develop market specific content & digital marketing plan to build awareness, interest, and consideration.
Experience in Account Based Marketing campaigns (less about the technology, but more about the thought process)
Planning and organizing roundtables & events (ground events / webinars) either own or 3rd party to generate leads.
Optimize campaigns to maintain channel efficiency.
Identify new channels for developing the sales pipeline.
Generate relevant content covering whitepapers, e-books, case studies, blogs, research reports etc.
Develop key partnerships with third parties like research houses, technology partners, knowledge partners etc. for running joint marketing programs.
Build competitive intelligence and create shadow marketing programs.
Identify relevant local PR / publications to drive branding initiatives.

Teamwork & Collaboration

Collaborating with internal stakeholders and cross functional teams to gather knowledge sources for working on all content and demand generation activities.
External vendor and partner management wherever required.
Engaging with industry influencers and creating a strong network of thought leaders

Marketing Manager - Demand Generation APAC

About the role

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