About the role
Opening forone of the reputed FMCG company for the position of "Marketing Manager"
Position (name of the job title)
Marketing Manager
Job Location / place of posting
Dindigul
No. of posts
01
Years of Experience
07 to 12 yrs.
Salary Range (min. and max.) CTC
8 to 15 LPA
Age (min./Max) limit
<35 yrs.
Qualification Expected
UG/PG
Previous Experience
Marketing
Previous work experience in
FMCG Product Marketing
Are Lady candidates considered?
NO
Job responsibilities
1. Demonstrate expertise in marketing. Be savvy in various forms of online and offline marketing campaigns. Charged with leading a wide range of community experiences and becoming the brand voice also should have experience in modern marketing especially how to effectively use internet and social media.
2. Oversee the creative/branding process, ensuring all benchmarks are met and systems enforced.
3. Lead All the Digital Marketing Initiatives Including SEO, SEM, Content Marketing, Email Marketing, Landing Page Development, Re-targeting and Marketing Automation. Also to Create and Manage Product Listings For Google PLA Ads
4. Collaborate, when necessary, with industry leaders to achieve best practices and strategic alignment
5. Stay current on digital and strategic marketing trends and adjust strategies accordingly
6. Developing Strategies for Demand Generation, Customer Acquisition, Retention, Customer Engagement and Brand Awareness and has experience in managing marketing in FMCG market.
7. Manage Brand Presence in General Trade, Modern Trade, Chemist, Ecommerce, Among Distributors and Vendors.
8. Responsible for design and production of assets for precision target marketing across platforms and has good knowledge about advertising tools and prices in Tamil Nadu.
9. Routinely provide management with detailed reporting which includes but not limited to customer behaviour and sentiment, market/competitive conditions, industry/economic trends, product performance and campaign performance (ROI).
Any other details you want to specify
Good Communication Skills
Four-wheeler/Two-wheeler a must or optional. If so, details of allowances
Should have valid license for 2w and 4w