About the role
- Plan and execute regional digital marketing campaigns to generate qualified leads and build pipeline across LATAM.
- Develop localized marketing initiatives aligned with regional business objectives and target audiences.
- Identify opportunities across digital channels to improve lead acquisition, campaign engagement, and conversion rates.
- Track campaign performance and continuously optimize initiatives based on data and measurable results.
- Develop and execute lead-nurturing strategies to engage prospects at different stages of the buyer journey.
- Design targeted follow-up campaigns for low-intent leads to improve engagement and move prospects toward sales readiness.
- Identify gaps in the marketing funnel and implement initiatives to improve lead-to-opportunity conversion.
- Collaborate with SDRs to establish effective lead follow-up approaches and improve conversion into qualified sales opportunities.
- Work closely with SDR and Sales teams to align marketing activities with pipeline and revenue objectives.
- Ensure marketing-generated leads receive timely and relevant follow-up.
- Gather feedback from Sales and SDR teams to improve campaign targeting, messaging, and lead quality.
- Support initiatives that strengthen alignment between Marketing and Sales throughout the buyer journey.
- Adapt global marketing campaigns and messaging to the needs of LATAM markets.
- Coordinate regional email campaigns, webinars, digital content, and other demand generation initiatives.
- Work with internal teams to ensure marketing communication resonates with local audiences and market needs.
- Plan and execute regional events, industry conferences, webinars, and sponsorship initiatives.
- Identify relevant events and partnerships that support brand awareness, audience engagement, and pipeline generation.
- Ensure effective post-event follow-up and lead-nurturing activities to maximize business impact.
- Evaluate event performance against engagement, lead generation, and pipeline objectives.
- Monitor key marketing metrics, including lead generation, conversion rates, campaign performance, and pipeline contribution.
- Analyze campaign results to identify opportunities for improvement.
- Provide regular updates on regional marketing performance and recommend data-driven actions to improve results.
- Experience in B2B marketing, preferably within a SaaS or technology company.
- Strong hands-on experience in digital marketing and demand generation.
- Experience in lead nurturing, campaign execution, and marketing funnel optimization.
- Proven ability to collaborate with SDR or Sales teams to improve lead conversion and pipeline outcomes.
- A data-driven mindset, with the ability to measure campaign effectiveness and translate insights into actionable improvements.
- Strong project management, communication, and stakeholder collaboration skills.
- A proactive, execution-oriented approach with the ability to manage multiple initiatives independently.
- Familiarity with the LATAM market and its B2B marketing landscape.
- Experience with marketing automation platforms, CRM systems, and campaign analytics tools.
- Knowledge of conversion rate optimization (CRO), experimentation, or digital experience optimization.
- Experience managing regional events, sponsorships, and partner marketing initiatives.
- Experience localizing campaigns for different audiences across Latin America.
- Consistent generation of qualified leads and marketing-sourced pipeline across LATAM.
- Improved engagement and conversion of nurtured leads, including low-intent prospects.
- Strong collaboration between Marketing, SDR, and Sales teams.
- Effective execution and optimization of regional digital campaigns.
- Measurable contribution to pipeline growth and regional business objectives.