About the role
The Position
OPSWAT is looking for a Marketing Operations Coordinator to assist with day-to-day functions. This role will support “Go-To-Market” efforts by using Marketing Technology (“MarTech”) and AI tooling to orchestrate actions and report on their results.
Responsibilities include collaborating with a global marketing team and deploying assets in HubSpot (emails, landing pages, meeting schedule tools, etc.). The candidate will be expected to be aware of connections with other tools in the OPSWAT MarTech stack (SugarCRM, SalesLoft, etc.) and should have an interest in learning new technology.
The ideal candidate is detail oriented, conscious about the impact of their motions in an automation tool, and passionate about using marketing technology and AI to scale. This position will work closely with the global marketing team and be based in India.
What You Will Be Doing
- Working in HubSpot to build and orchestrate marketing materials.
- Reviewing and verifying the accuracy of all deployed materials to ensure they perform as intended before finalizing each motion.
- Informing stakeholders of the progress of their requests to the Marketing Operations team.
- Providing stakeholders with reports and progress of their items in market or items that have gone to market.
- Using AI tools to work more efficiently day to day.
What We Need From You
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1–3 years of experience in marketing, marketing operations, or a related role, or a bachelor’s degree in Marketing, Business Administration, or a related field.
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Strong interest in marketing operations and automation at a global, high-growth B2B technology company.
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Basic understanding of how marketing data is collected, managed and reported on.
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Strong team player who works well with design, marketing, and other cross-functional teams across the globe.
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Highly organized and detail-oriented, with a habit of double checking work before it goes live.
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Eagerness to learn new marketing tools and technology.
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Working knowledge of Microsoft Office (Outlook, Excel, PowerPoint).
Nice to Have
- Hands-on experience with HubSpot, SugarCRM, or a comparable marketing automation and CRM pairing.
- Exposure to AI tools (ChatGPT, Claude, Copilot, Gemini, or similar) in a day-to-day work setting.
- Comfort with spreadsheets and basic data manipulation for list building and reporting.