About the role
Designing and building automated email marketing flows and email campaigns.
Interpreting campaign analytics to measure performance and spot weaknesses using the automated tools.
End-to-end manage the Marketing Database. Ensure it is clean and primed for effective segmentation and reporting.
Work closely with Project Management, Creative and Demand Generation teams to coordinate various marketing campaigns, events, and webinars.
Maintain monthly marketing dashboard with an account view showing marketing performance across all channels (website, content, social media, email, ads, conferences, webinars).