About the role

About MetaybMetayb is a digital transformation company on a mission to empower organizations to navigate and succeed in a digital-first world. We have grown into a close-knit team of 500+ professionals with deep domain expertise across industries and technologies. Metayb focuses on delivering seamless customer experiences, improving operational efficiency, and enabling data-driven decision-making. By leveraging emerging technologies, we aim to be the preferred partner for global enterprises in achieving their strategic goals within a digital-first ecosystem.Our core expertise spans Digital Transformation, Data Science, SAP Implementation, Workflow Automation, Dashboarding & Visualization, Finance, and Supply Chain services. We are continuously expanding into next-generation areas such as IoT, AI/ML, and Virtual Reality, with a vision to be best-in-class across digital solutions, infrastructure, and product engineering.Role OverviewThe Marketing Practice Head will lead Metayb's corporate marketing function while building and scaling the Marketing Practice as a strategic business vertical. This leadership role is responsible for strengthening the Metayb brand, driving demand generation, enabling sales growth, and developing market-leading marketing services for our clients.
The ideal candidate will have 15+ years of experience in B2B marketing within IT Services, Digital Transformation, Consulting, SaaS, or Technology organizations, with proven expertise in developing marketing strategies, digital transformation initiatives, brand positioning, and marketing consulting. The individual should possess a strong blend of strategic thinking, execution excellence, client engagement, and practice management capabilities.
This role will work closely with Sales, Business Units, Delivery, Leadership, Technology Partners, and Customers to position Metayb as a trusted Digital Transformation partner while establishing a high-performing Marketing Practice delivering measurable business outcomes for clients.
Key Responsibilities1. Marketing Practice Leadership

Build, lead, and scale Metayb's Marketing Practice as a strategic client service offering.
Define the vision, service portfolio, methodologies, frameworks, and delivery capabilities for the Marketing Practice.
Develop consulting offerings across: Digital Marketing, Brand Strategy, Growth Marketing, Demand Generation, Performance Marketing, Marketing Automation, Account-Based Marketing (ABM), Content Marketing, Customer Experience (CX), Marketing Analytics
Collaborate with Sales and Business Development teams to identify new business opportunities and support proposal development, solutioning, and client presentations.
Own practice revenue, utilization, profitability, and capability development.

2. Corporate Marketing & Brand Strategy

Develop and execute Metayb's global marketing strategy aligned with business growth objectives.
Strengthen Metayb's brand positioning across Digital Transformation, Finance, SAP, Data & AI, Enterprise Applications, Cybersecurity, and Managed Services.
Drive brand awareness, employer branding, thought leadership, and market visibility across global markets.
Maintain consistent brand messaging across all customer touchpoints.

3. Demand Generation & Growth Marketing

Develop integrated demand generation strategies to generate qualified pipeline for all business units.
Lead multi-channel marketing initiatives across: SEO & SEM, Social Media, Email Marketing, Paid Campaigns, Marketing Automation, Events & Webinars, Content Marketing
Build scalable lead nurturing programs and Account-Based Marketing (ABM) initiatives.
Optimize marketing funnel performance from awareness to conversion.

4. Solution & Practice Marketing

Develop compelling value propositions and GTM strategies for Metayb's service offerings.
Create solution messaging, positioning, and competitive differentiation.
Develop sales enablement assets including: Solution brochures, Case studies, Whitepapers, Proposal templates, Customer success stories, Pitch presentations
Support launch of new service offerings and practice capabilities.

5. Client Consulting & Marketing Transformation

Partner with enterprise clients to define marketing transformation roadmaps.
Advise clients on digital marketing maturity, customer engagement, marketing automation, branding, and growth strategies.
Lead consulting engagements and provide strategic marketing recommendations.
Collaborate with delivery teams to ensure successful execution of marketing transformation initiatives.

6. Market Intelligence & Innovation

Monitor industry trends, emerging technologies, AI-driven marketing innovations, and competitive landscape.
Identify new market opportunities and emerging service offerings.
Translate customer insights into innovative marketing solutions.
Build partnerships with leading technology platforms and marketing ecosystems.

7. Partnerships & Thought Leadership

Build strategic alliances with technology partners, industry associations, and marketing platforms.
Represent Metayb at conferences, webinars, customer forums, and industry events.
Drive executive thought leadership through articles, research reports, podcasts, webinars, and speaking engagements.
Position Metayb as a trusted advisor in Digital Transformation and Marketing Consulting.

8. Practice Operations & Leadership

Build and mentor a high-performing team across marketing strategy, digital marketing, branding, content, campaign management, and consulting.
Establish delivery standards, best practices, and reusable marketing frameworks.
Define KPIs and dashboards to measure marketing effectiveness, pipeline contribution, and business impact.
Manage budgets, resource planning, capability development, and operational excellence.
Foster collaboration across Sales, Delivery, Technology, HR, Finance, and Leadership teams.

Required Skills & Qualifications

12+ years of experience in Marketing, Digital Marketing, Brand Strategy, Growth Marketing, or Marketing Consulting within IT Services, Consulting, SaaS, or Digital Transformation organizations.
Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline. MBA is preferred.
Proven experience in building or leading a Marketing Practice or Centre of Excellence is highly desirable.
Strong understanding of B2B marketing, enterprise buying journeys, digital transformation, and technology consulting.
Expertise in: Brand Strategy, GTM Strategy, Demand Generation, Digital Marketing, Marketing Automation, ABM, Performance Marketing, Content Strategy, Customer Experience
Hands-on experience with CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo, or similar.
Strong understanding of AI-driven marketing, analytics, and data-driven decision-making.
Demonstrated success in client consulting, pre-sales support, solution development, and executive stakeholder management.
Excellent communication, storytelling, presentation, and leadership skills.
Proven ability to build, mentor, and scale high-performing teams.
Willingness to travel domestically and internationally for client engagements, business development, and industry events.

Success Metrics

Growth of the Marketing Practice revenue and profitability.
Corporate brand awareness and market positioning.
Marketing-sourced pipeline and qualified lead generation.
Client acquisition and consulting engagement success.
Sales enablement effectiveness.
Customer satisfaction and retention.
Digital engagement, campaign ROI, and conversion metrics.
Thought leadership and industry recognition.
Team capability development and practice maturity.

Disclaimer: The job title mentioned in this description is generic and intended for broad categorization purposes. The final designation will be determined based on the candidate’s performance during the interview process, relevant experience, and alignment with the organizational hierarchy.

Marketing Practice Head

About the role

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