About the role
Roles and Responsibilities1. Teaching and Curriculum Development
- Deliver high-quality lectures in Marketing, Digital Marketing, and Marketing Analytics to undergraduate and postgraduate students.
- Design and update course content to reflect the latest industry trends, incorporating case studies, practical tools, and data-driven marketing strategies.
- Facilitate hands-on learning through workshops, simulations, and real-world projects.
- Conduct impactful research in areas like Marketing Analytics, Consumer Behavior, and Digital Transformation.
- Publish articles in reputed journals and present research at national and international conferences.
- Provide academic and career guidance to students, fostering their professional growth.
- Supervise dissertations, research projects, and internships.
- Build partnerships with businesses and analytics firms to provide students with practical exposure.
- Organize guest lectures, seminars, and collaborative projects with industry leaders.
- Participate in departmental meetings, curriculum planning, and accreditation activities.
- Contribute to institutional development initiatives.
Qualifications and SkillsEducational Qualifications:
- Masters / Ph.D. in Marketing, Marketing Analytics, or a related field from a recognized institution.
- Prior teaching experience in a reputed academic institution.
- Hands-on expertise with Marketing Analytics tools is added advantage
- Strong knowledge of Marketing principles, Consumer Behavior, and Data Analytics.
- Excellent communication, interpersonal, and presentation skills.
- Ability to inspire and engage students in a dynamic academic environment.