About the role
We are seeking a passionate Marketing Specialist with a strong interest in technology and innovation to join our dynamic team. In this role, you will be instrumental in positioning Da Vinci as a market leader in the smart manufacturing sector. You will work in a fast-paced, product-driven environment, utilizing your creativity and technical aptitude to execute impactful marketing strategies and campaigns that drive global awareness and engagement.
The core responsibilities for the job include the following:
Digital Marketing Execution:
- Develop and implement digital marketing campaigns to highlight Da Vinci's unique capabilities in global markets (MENA, US, and beyond).
- Optimize SEO/SEM strategies to enhance product discoverability and engagement.
Product-Focused Content Creation:
- Create high-quality, technical content such as product guides, whitepapers, case studies, and blog posts tailored to the manufacturing industry.
- Collaborate with the design team to develop engaging visuals, including infographics and product demos.
Tech-Driven Marketing Strategies:
- Leverage marketing automation tools (HubSpot, Marketo) and CRM platforms (HubSpot) to drive lead generation and nurturing.
- Utilize analytics tools (Google Analytics, Tableau) to track and optimize campaign performance.
Social Media and Branding:
- Strategically manage social media channels to position Da Vinci as the go-to solution for smart manufacturing.
- Drive thought leadership through engaging posts, webinars, and industry discussions.
Market Research and Insights:
- Conduct competitor analysis and identify positioning opportunities for Da Vinci.
- Monitor industry trends and adapt marketing strategies to maintain product relevance and impact.
Cross-Team Collaboration:
- Collaborate with product teams to understand new features and translate them into compelling marketing messages.
- Work closely with sales teams to align marketing initiatives with business objectives and customer needs.
Requirements:
- Educational Background: Bachelor's degree in Marketing, Business Administration, or a related field (technical background preferred).
- Experience: 2 -5 years in B2B marketing, SaaS marketing, or product marketing for tech companies.
Technical Skills:
- Marketing Automation: HubSpot, Mailchimp.
- CRM: Salesforce or similar.
- Analytics: Google Analytics, Tableau, or Power BI.
- SEO/SEM: SEMrush, Ahrefs, Google Ads.
- Content: Blogs or Articles.
Other Skills:
- Strong technical writing skills to communicate Da Vinci's capabilities and value proposition effectively.
- An analytical mindset with the ability to derive insights from complex data.
- Knowledge of graphic design tools (Canva, Figma, Adobe Suite) is preferred.
- Enthusiasm for technology and product innovation, with a drive to stay updated on market trends.