About the role
- Plan, execute and manage advertising campaigns across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart and other platforms.
- Develop platform-wise advertising strategies to drive sales, visibility and market share.
- Manage Sponsored Products, Sponsored Brands, Sponsored Display, search ads and display campaigns.
- Drive campaign optimisation through keyword research, bidding, budget allocation and placement strategies.
- Monitor and improve ACoS, ROAS, TACoS, CTR, CPC and conversion rates.
- Analyse search term reports, identify growth opportunities and implement negative keyword strategies.
- Manage campaign budgets and ensure optimal utilisation of advertising spends.
- Drive new product launches and scale high-potential SKUs through advertising.
- Conduct competitor analysis, keyword research and share-of-voice tracking.
- Prepare daily, weekly and monthly advertising performance reports and actionable insights.
- Coordinate with brand founders, clients and channel POCs for advertising strategy, reviews and escalations.
- Work closely with account management teams to align advertising strategies with GMV and business targets.
- Lead and mentor the marketplace advertising team.
- 3–5 years of hands-on marketplace advertising experience.
- Strong expertise in Amazon Ads and Flipkart Ads.
- Experience with Blinkit, Zepto and Swiggy Instamart advertising is preferred.
- Strong understanding of keyword targeting, bidding, campaign structures and budget optimisation.
- Excellent analytical skills and advanced Excel knowledge.
- Experience managing multiple brands and advertising budgets.
- Strong client communication, presentation and team management skills.
- Ability to drive performance and business growth through data-driven decisions.
- ROAS and ACoS improvement.
- Advertising-attributed sales growth.
- Overall GMV contribution and organic sales growth.
- Budget utilisation and campaign efficiency.
- Keyword ranking and share of voice.
- New SKU advertising performance.
- Client satisfaction and retention.
- Team productivity and campaign execution efficiency.