About the role
• Develop and execute our marketplace strategy, driving revenue growth and market share
expansion for clients on online marketplaces.
• Provide strategic direction and leadership to the marketplace team, ensuring alignment with
business objectives and client goals.
• Own and execute performance marketing, understanding the execution for Meta campaigns.
• Develop and maintain relationships with key marketplace partners, including Amazon,
Flipkart, Blinkit and others, to leverage opportunities and stay updated on platform
developments.
• Collaborate closely with clients to understand their marketplace goals and develop tailored
strategies to optimize their presence, product listings, and overall performance on
marketplaces.
• Report, recommend and iterate on campaigns to drive increased ROI
• Lead the development and implementation of comprehensive marketing and advertising
strategies to drive customer acquisition, conversion, and sales on marketplaces.
• Analyze marketplace data, metrics, and insights to identify opportunities for growth,
optimization, and improvement for clients' marketplace performance.
• Monitor and report on key performance indicators (KPIs) for marketplace operations,
providing regular performance updates to clients and senior management.
• Collaborate with cross-functional teams, including advertising, content, and operations, to
ensure seamless integration and coordination of marketplace strategies and initiatives.
Qualifications:
• Bachelor's degree in Business, Marketing, or a related field. MBA or advanced degree is a
plus.
• Proven track record of at least 5 years of experience in marketplace leadership roles,
preferably within a digital marketing agency or e-commerce environment.
• Deep understanding of online marketplaces including platform dynamics, algorithms,
advertising options, and best practices.
• Strong business acumen and strategic thinking, with a demonstrated ability to drive revenue
growth and achieve client objectives on marketplaces.
• Exceptional leadership and team management skills, with a track record of building and
leading high-performing marketplace teams.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-
making and optimization.
• Excellent communication and presentation skills, with the ability to effectively communicate.
• Proven ability to develop and maintain strong client relationships, understand client needs,
and deliver exceptional results.
• Up-to-date knowledge of facebook ads, performance and affiliate marketing.