About the role
JOB DESCRIPTION
BASIC INFORMATION
Role Title:
Market Development Officer
(Wall Putty)
Business :
Polymer Solution Business
Department:
Sales
Age:
Grade:
C3
Designation:
Senior Officer
Qualifications
Educational :
Must be a Graduate and preferably a Post Graduate - MBA (Marketing)
Professional :
Minimum 2 years and Maximum 5 years’ experience in Building Materials
Must have the willingness to travel.
ORGANIZATIONAL RELATIONSHIPS
Reporting Matrix:
Administrative Reporting:
Area Sales Manager
Functional Reporting:
Regional Sales Manager
Roles Reporting to this position:
Administrative Reporting:
-
Functional Reporting:
-
ROLE
Responsible for sales of Wall Putty in building materials industry directly to a specific market and customer, or indirectly through a retail or distribution organization.
ACCOUNTABILITIES
1)Increase Market Share & achieve sales volume:
·Managing sales of Pipes & putty business for a territory.
·Ensure achievement of revenue as per target for the specific territory assigned.
·Increase visibility in the market by ensuring occupying proper shelf space, display of the products and posters and other display aids.
2)Channel Management:
·Identifying & networking with channel partners/retailers, resulting in market penetration & monitoring the sales and marketing activities of Wall Putty
·Increase the distribution spread by appointing dealers, wholesalers and retailers.
·Should conduct influencer activities like Painter workshop
3)Processes:
·Preparing and sending various reports to the branch office and maintaining quarterly and annually sales figure for the assigned territory.
·To ensure the outstanding are being properly monitored and kept to the minimum as per approval from corporate office.
·Ensuring proper handling of products to achieve good customer satisfaction.
·Providing detailed updates on marketing activities of competitors
·Monitoring inventory control, thereby ensuring ready availability of the stock as per the market demand and implementing effective logistic strategies.
·Providing feedback from dealers & end customers to access possible improvements to existing products and also the need for new products.
·Increase visibility in the market by ensuring occupying proper shelf space, display of the products and posters and other display aids
4)Customer Stability:
·Coordination with internal functions for achieving dispatch of target orders.
·Follow up with customers for overdue collection.
·Leverage relationships to generate repeat sales.
MEASURES
·Sales – In metric tonnes.
·New Dealer Developments.
·Ageing of outstanding.
·Repeat purchases.
·Adherence to processes.
SKILLS
Behavioural Skills:
1)Communication:
Ability to freely discuss the information with the stakeholders in a positive way, and open to feedback or criticism.
2)Customer Orientation:
Should be customer-sensitive, take timely feedback from them and address their complaints immediately.
3)Planning & Execution:
Breaking the assignment into major milestones, and assigning timelines for each one, considering Risk factors in the planning process.
4)Analytical Skills:
Ability to identify the relationship between events that are not obviously linked to each other, and take corrective & preventive actions for all quality control functions in the plant.
5)Personal Effectiveness:
Is an initiator, takes ownership of the tasks allotted to him, and sticks to the timelines assigned.
Functional Skills:
1)Good knowledge of company’s products.
2)Perseverance.
3)Should possess excellent time management skills.