About the role
👥 About the RoleWe are looking for a Meta Admin Manager to drive the end-to-end lifecycle of WhatsApp-based products, including WhatsApp Business API (WABA), automation solutions, and conversational journeys.This role requires strong execution capabilities, product thinking, and working knowledge of APIs and the Meta ecosystem. You will collaborate closely with Product Owners, Engineering, and Business teams to deliver scalable and high-impact solutions.
🎯 Key Responsibilities1. Product Strategy & Roadmap ExecutionWork with Product Leadership to define and execute the product roadmapTranslate business goals into product features and deliverablesIdentify opportunities within WhatsApp and Meta ecosystem2. Product Development & Lifecycle ManagementOwn the end-to-end product lifecycle: ideation → development → launch → optimizationManage WhatsApp Business API integrations and onboarding flowsBuild and optimize chat journeys, automation workflows, and use casesSupport pricing, segmentation, and go-to-market strategies
3. WhatsApp & Meta Ecosystem ManagementWork on WhatsApp Business Platform (WABA) and related solutionsManage message templates, approvals, and quality ratingsCollaborate on CTWA (Click-to-WhatsApp) campaigns and integrations
4. Cross-Functional CollaborationWork closely with Engineering, Sales, Marketing, and Meta partnership teamsCoordinate sprint planning, timelines, and product releasesTranslate client and business requirements into scalable product solutions
5. Market Research & Product InnovationConduct competitor analysis and market researchIdentify new use cases (chatbots, campaigns, notifications, commerce flows)Continuously enhance product positioning and differentiation
6. Performance Monitoring & OptimizationTrack KPIs such as engagement, delivery rates, conversions, and revenueAnalyze funnel performance (CTWA → conversation → conversion)Optimize product performance through data-driven decisions7. Documentation & CommunicationCreate PRDs, workflows, and product documentationCommunicate updates, releases, and performance insights to stakeholders
🌱 Your Growth @ 🚀 Exposure to high-scale WhatsApp & CPaaS products📈 Clear path to Senior Product Manager (L3)🧠 Hands-on learning in API products, automation, and conversational tech🤝 Opportunity to work with Meta ecosystem & enterprise clients
🛠 Knowledge & Skill-set Required🎓 EducationMBA preferredEngineering / Technical background is a plus
💼 Experience (Mandatory)3–6 years of experience in Product Management / CPaaS / SaaS / Messaging platformsHands-on exposure to WhatsApp Business API / chat-based products / automation toolsExperience working in Agile/Scrum environments
⚙️ SkillsProduct Management:Product lifecycle managementRoadmap executionAgile methodologiesTechnical Understanding:APIs, integrations, and workflowsWhatsApp Business Platform (WABA)CRM / chatbot tools (preferred)Business & Analytics:Strong analytical and problem-solving skillsUnderstanding of GTM, pricing, and revenue metricsData-driven decision-makingCommunication & Collaboration:Strong stakeholder managementCross-functional collaborationClear verbal and written communicationWhy ? 🏆● Growth Playground: Be part of India’s $2 billion CPaaS market and contribute to abooming global industry.● Big Impact: Work on high-ticket deals and partner with some of the biggest brandsacross sectors.● A supportive and inclusive work environment that celebrates YOU.● Opportunities to work on exciting projects, engage with people, and make animpact.● Employee Engagement Programs that make Mondays fun (yes, it’s possible!).● Our Clients as a CPAAS giant : HDFC Bank ltd, State bank of India, Bajaj financelimited, Reliance brands, Motilal Oswal and many more● Endless Learning: Work closely with experts and access opportunities to enhance your skills.Equal Opportunity Employer At , we celebrate diversity and are committed to building an inclusive andcollaborative environment for all.If you’ve got the passion, we’ve got the platform to help you shine. 🌟