About the role

Position: Meta Ads Specialist Experience Required: 1–1.5 Years Department: Marketing Employment Type: Full-Time Location: [On-Site] Salary Range: ₹20,000 – ₹30,000 per month (based on experience & skill set) Key Responsibilities:

Plan, launch, and manage Facebook & Instagram ad campaigns
Track, analyze, and optimize campaigns based on performance KPIs (ROAS, CTR, CPA)
Build audience segments, create retargeting flows, and manage funnel-based ads
Coordinate with the creative team for visuals, copy, and testing variations
Set up and manage Facebook Pixel, Conversion APIs, and ensure accurate tracking
Prepare and share detailed performance reports with key insights

Requirements:

Proven experience with Meta Ads Manager and campaign management
Strong understanding of audience targeting, bid strategies, and budget optimization
Hands-on experience with retargeting, lookalike audiences, and split testing
Familiarity with Google Analytics, UTM tracking, and basic attribution models
Prior experience working with D2C brands or e-commerce businesses preferred

Meta Ads Executive

About the role

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