About the role
The company is looking for a creative and performance-focused Meta Ads Expert to manage Facebook and Instagram advertising campaigns across multiple client accounts. The ideal candidate will drive lead generation and sales while maintaining strong client relationships throughout the campaign lifecycle.
Responsibilities:
- Plan, launch, manage, and optimise Meta Ads campaigns across Facebook and Instagram.
- Build campaign strategies for lead generation, conversions, engagement, and brand awareness.
- Conduct audience research; build custom and lookalike audiences; run retargeting campaigns.
- Monitor performance and optimise creatives, budgets, bidding strategies, and placements.
- Track campaigns using Meta Pixel, Conversion API (CAPI), and Events Manager.
- Prepare detailed performance reports and present insights/recommendations to clients.
- Manage multiple client accounts, ensuring goals and deadlines are met.
- Coordinate with creative, content, and design teams for high-performing ad creatives.
- Stay current with Meta advertising trends and algorithm updates.
Requirements:
- Strong expertise in Meta Ads Manager (Facebook & Instagram).
- Hands-on experience with Meta Pixel, CAPI, Events Manager, and campaign tracking.
- Solid understanding of audience segmentation, A/B testing, and optimisation.
- Strong analytical and reporting skills.
- Excellent verbal and written communication.
- Proven client communication and account management skills.
- Ability to manage multiple client accounts simultaneously.
Preferred Qualifications:
- Bachelor's degree in Marketing, Business, or related field.
- Meta Blueprint Certification (a plus).
- Prior digital marketing agency experience preferred.