About the role
Group Company: Polycab India Limited
Designation: MSM
Office Location: Indore
Primary Responsibilities:
Drive Influencer scouting and segmentation for the zone (Large Electricians, Electrical contractors, Small Electricians etc.)
Ensure BD team’s adherence to beat plan of influencer engagements and execution of BTL marketing plan for influencer engagements
Monitor NPS of active influencers and ensure their monetary/ non-monetary benefits are disbursed in fair, timely manner
Improve effectiveness & returns by driving lead conversions & premiumization
Provide timely and ongoing feedback to HO and sales teams about market developments
Reviews performance of territory BD team and ensures close coordination with sales & marketing teams
Establish and maintain strong professional relationships with key influencers – ensure consistent billings on app
Consolidate & communicate feedback on key areas of improvements in the digital tools utilized by influencers & BD team
Regular touchpoints with top influencers (as well as retailers) to ensure enrolments, site/lead referrals and conversion, find need gaps and market best practices
Lead site visits for top contractors, compete contractors and drive conversions and engagement
Manage 6-7 BD Team MSRs, ensure availability of 100% of team strength
Guide and manage the business development team and help drive target achievement
Identify and set-up required trainings for the team and ensure 100% adherence
Coordinate with sales team to ensure high conversions of leads to sales
Demarcate sub-territory areas and create, monitor beat plans for all MSRs/ GETs
Set, communicate, and drive targets for all MSRs/ GETs
Sign off on the Influencer meet/engagement activities with respect to approvals
Reporting Team
- Reporting Designation: Zonal Branch Head
- Reporting Department: Influencer Management
Educational qualifications preferred
Education - Post Graduate (MBA/PGDM) Competencies
Skills and Functional Competencies:
Goal oriented: Proven history of sales record, sets clear priorities & meets targets
Analytical skills: Ability to define problems, collect required data, analyse and interpret results and recommend changes and improvements
Result oriented: entrepreneurial and self-motivating, good planning and organizational ability
High level of communication ability, energized and enthusiastic, ability to build strong relations with key stakeholders
Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious and flexible
Resilient, resourceful, and able to perform under pressure
High market visits & regular interaction with all stakeholders across segments (15+ days)