About the role
Group Company: Polycab India Limited
Designation: Marketing Sales Representative
Office Location: Ajmer
Position description:
Responsible for Influencer management in his area. This includes driving new influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM
Primary Responsibilities:
Business development
Identify, convert and engage new influencers as per targets
Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.
Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers
Influencer management and expansion
Own Influencer engagement and targets for the area and ensure 100% adherence to plan
Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices
Lead site visits for contractors in the area and drive conversions and engagement
Conduct regular electrician meets and contractor meets as per plan – Discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc
Nurture and develop strong professional relationships with tagged influencers and key retailers – ensure consistent billings on app
Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.
Process initiatives
Complete trainings as per the defined training calendar
100% adherence to KPI monitoring process
Reporting Team
- Reporting Designation: Market Support Manager
- Reporting Department: Influencer Management
Educational qualifications preferred
- Graduate
Measurable Deliverables :
Number of new influencers onboarded
Number of active influencers scanning on the system
% Tertiary sales captured on Loyalty program app
Premium portfolio contribution
Influencer meets as per plan / target
Campaigns/Initiatives/project(s) as per plan/target
Skills and Functional Competencies:
Goal oriented: Proven history of sales record, sets clear priorities & meets targets
Result oriented: entrepreneurial and self-motivating, good planning and organizational ability
Excellent sales and negotiation skills, and high commercial and business awareness
High level of communication ability and presentation skills, energized and enthusiastic, ability to build
strong relations with key customers
Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious and flexible
Self-starters, resilient, resourceful, and able to perform under pressure
High market presence & regular interaction with all stakeholders, should know the geography well