About the role
Group Company: MYK Laticrete India Pvt. Ltd
Position description:
- Generating and maintaining Site Funnels from Masons/Contractors/Dealers for conversion and business generation
- Generating and maintaining Site Funnels from Architects for conversion and business generation
- Onboarding Masons, Contractors, Builders & Architects on company engagement platforms
- Owning and following up with Masons, Contractors, Builders & Architects on their running sites for continuous Business Generation
- Generating Focus Products Secondary Sales from Converted Sites
- Following up with Masons, Contractors, Builders & Architects to make them achieve fixed Product Points on engagement Apps/platform
- Planning & Executing Promotional Meets as per Market Demand in coordination with Sales Team
- Maintain Sanctity of Promotional Meets (Sticking with Budget Allotted, New Mason/Contractors Participation, Post Meet Follow Ups)
- Executing Naka Meets/Naka Activity as per Market Demand in coordination with HO Marketing & Sales Team
- Responsible for Sampling Activities in assigned territory/territories
- Responsible for collecting and sharing market intelligence in their assigned territory.
Responsibilities:
- As a focal point, with the responsibility to drive the growth of the product/products in the designated region, he/ she is responsible for the below activities:
- Generate and convert leads for Retails Projects. Maintain and build Pipeline.
- Manage & Encourage Masons, Contractors & Architects to use MYKL Products.
- Create & Maintain Brand Awareness and Brand Recall using Promotional Meets
Sales Management & Administration
- Maintain & regularly update Lead Data in database (CRM, Salesforce, Excel Sheet)
- Maintaining channel partner approved documents for generated and routed through secondary sales
- Special offers/promotions to be launched to mitigate impact from competitor activity.
- Special Promotions during specific periods including price display, advertisement and other merchandising support.
- Co-ordinate the launch of all product promotion activities and provides adequate support to all channel partners in the specified geographical area.
- Continuously monitors the local environment for announcement of new retail projects and maintains close liaison with sales team.
- Review dealer displays during personal visits and ensure all products are advantageously placed over competitor’s product.