About the role
NEW LEAF RETAIL TECHNOLOGIES PVT. LTD.
JOB DESCRIPTION
Job title VP – PERFORMANCE MARKETING
Location Kolkata, INDIA
Reports to DIRECTOR
Nestasia is looking for a VP - Performance Marketing who will have the end-to-end responsibility for building and
delivering a predictable and scalable customer acquisition strategy. The VP – Performance Marketing has to
spearhead the marketing strategies and be able to plan and execute those while supporting a team.
Nestasia aims to provide a very wide assortment of new and unique products to customers at affordable prices. The
VP – Performance Marketing has to be an expert in building revenue, traffic and an audience using paid advertising
methods.
Duties and responsibilities
• Creating and executing a strong performance marketing strategy & execution plan
• Be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimize all campaigns.
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Analyze performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.
• Drive optimization plans through analysis of large data sets.
• Advise on and allocate digital marketing budgets, constantly analyzing spend and recommending changes as necessary to ensure optimization.
• Be the point of contact with our digital media agency.
• Lead, motivate and grow the team and share expertise to improve and better the growth of the brand
Desired Candidate Profile
• Excellent communication and analytical skills
• Should have attention to details
• Should have good work ethics and calm attitude
• 4-6 years performance marketing experience where D2C performance management activities have been managed.
• Worked on high budget (100 Cr+) brands
• Ability to work with multiple stakeholders/ external agencies
• Digital media understanding, planning and evaluation
• Strong creative sensibilities
• High ownership and passion
• Experience working on multiple projects and managing tight timelines