About the role
Requirements:
- Strong hands-on experience with Oracle Eloqua / Oracle Marketing Cloud.
- Strong knowledge of Campaign Canvas, Program Canvas, segmentation, email campaigns, forms, landing pages, contact management, custom objects, shared filters, lead scoring, and campaign reporting.
- Strong understanding of marketing automation concepts, including demand generation, campaign orchestration, lead nurturing, personalization, segmentation, lead management, and campaign analytics.
- Strong experience integrating Oracle Eloqua with Salesforce, Oracle Sales, or comparable enterprise CRM applications.
- Strong understanding of marketing and CRM data models and data movement across integrated applications.
- Experience managing complex marketing automation programs involving multiple stakeholders, technologies, integrations, and dependencies.
- Strong experience in solution design, requirements analysis, testing, deployment, production support, troubleshooting, and continuous improvement.
- Strong analytical and problem-solving skills with the ability to perform root-cause analysis and recommend scalable solutions.
- Experience defining and monitoring marketing KPIs, operational metrics, dashboards, and campaign-performance reporting.
- Strong stakeholder-management, presentation, and communication skills.
- Demonstrated ability to manage multiple priorities and projects in a dynamic delivery environment.
- Experience leading, mentoring, and developing technical and functional team members.