About the role

Function: Outbound Lead (Senior SDR)Experience: 3-4 YearsLocation: Pune (On-Site)
About AmuraAmura is India's leading growth and marketing company for B2B brands across the globe. We bring two decades of experience engineering growth for B2B businesses, with over $100M in ad spend managed across 300+ companies, and we are now expanding our own outbound into the US and EU.The roleThe Outbound Lead is an experienced SDR who runs Amura's outbound engine. You decide what gets sent, to whom, and why, and you check every week whether it is working.You are the operator. You write the requirements, test what is built, watch the numbers and keep improving the system. You work closely with our Account Executive, who takes qualified leads into pitches, and with the marketing and service teams behind our standardised packages.What you will ownYou own four things: outbound results, the health of the outbound system, the junior SDR team, and the handoff to the AE.Outbound for the India and Global

Define the ideal customer profile, target account tiers and messaging for each of our standardised service packages in each market
Write and test sequences, offers and call scripts, and keep a log of what works by package and market
Run outreach within GDPR, PECR and CAN-SPAM rules, with clean opt-out handling

Running the system with the tech team

Turn what you need into clear briefs for the tech team: data sources, enrichment steps, sequences, routing rules and reports
Test every build before it goes live and report issues with clear examples
Watch deliverability, bounce and reply rates, lead response time and data quality, and raise problems early
Keep the CRM (Kylas) clean, with lead stages and the definition of a qualified lead applied the same way every time

Leading the junior SDRs

Set daily and weekly cadences, targets and call standards for the SDR team
Run the calling team: listen to live and recorded calls, use a scorecard, refine scripts and call lists, and give regular feedback
Coach on conversations, objection handling and qualification, using call and reply reviews
Train the team to use AI tools for research and first drafts, with human review before anything is sent to priority accounts

Handoff and reporting

Pass qualified leads to the AE with a short brief covering the account, the contact, the package of interest and what was discussed
Publish a weekly report on meetings booked, qualified pipeline, cost per meeting and experiments run, in plain language that the founders can act on

Tools you should knowYou use these tools daily as an operator. You do not need to build integrations yourself, because the tech team does that, but you should be able to set up and run campaigns end to end.FunctionToolsLevelEmail sequencingInstantly, Smartlead, Lemlist or similarMust know at least oneLead data and enrichmentMust know Apollo or ClaySignal and data sourcingMust knowCRMKylas, HubSpot or SalesforceMust know one, quick to learn KylasMust knowEmail healthSPF, DKIM, DMARC, Google Postmaster Tools, verification tools such as ZeroBounce or NeverBounce, multi-domain and mailbox setupsMust understand at scaleAI for research and draftsChatGPT, Claude or similarMust knowReportingGoogle Sheets, CRM dashboards, Looker StudioGood to knowAutomationn8n, Make or Zapier at a basic levelPlusCompliance basics. You should understand cold email rules for the US and EU: CAN-SPAM in the US, and GDPR and PECR in Europe, including lawful basis, opt-out handling and which contacts can be approached, plus the calling rules that apply to calls into the US and EU.What we are looking forWe want someone with 3 to 4 years of outbound experience who has booked meetings with US or EU buyers and has run the system around it, not only the calls. Our goal is to reach 100,000 outbound emails a month, so we want people who have seen the challenges of running outbound at that scale.

3 to 4 years as an SDR, BDR or outbound specialist in B2B SaaS or services, selling to US or EU buyers
Cold calling experience with US or EU prospects: getting past gatekeepers, handling objections, running a short discovery and booking meetings from calls
A record of meetings booked and qualified pipeline, with numbers you can share
Has run or worked closely on high-volume outbound and knows how to keep it healthy as volume grows: multiple domains and mailboxes, warmup, sending limits, bounces, spam complaints, blacklists, list decay and reply handling
Builds lists from buying intent, not just filters.
Built your own sequences, lists and enrichment flows in tools such as Instantly, Apollo or Clay, and tracked reply rates and deliverability
Brings fresh ideas on data sources, triggers and angles, and can show one non-obvious list or play of yours that produced meetings
Experience with ABM or account-based outreach to named accounts
Able to write clear briefs for engineers and test what they build
Experience leading or coaching a calling team: listening to calls, using scorecards, refining scripts and giving regular feedback to junior SDRs
Excellent written and spoken English, with a natural fit for US and EU business culture
Comfortable working hours that overlap with US and EU time zones
Data-minded: you check the numbers, find what is not working and run tests to fix it

Good to haveThese are plus points and not requirements.

A background in marketing, such as demand generation, content, SEO, paid media or ABM, which helps you understand what we sell and write about it well
Experience in an agency or services business, or selling marketing or growth services
Depth in Clay, including waterfall enrichment and AI-assisted personalisation
Light scripting or automation skills in n8n, Make or Python
Experience selling to manufacturing, real estate, education or pharma buyers
Experience leading a small team or running a pod of SDRs

Role detailsItemDetailTitleOutbound Lead (Senior SDR), US and EUReports toFoundersWorks withAccount Executive, tech team, marketing and service teams, junior SDRsExperience3 to 4 years in SDR or outbound roles, B2B SaaS or services, US or EU buyersLocationPuneCompensationFixed salary, with a variable component linked to qualified meetings and pipeline

Outbound Lead (Senior SDR)

About the role

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